Communicating means transmitting thoughts, ideas and information. In order to survive and develop, it is essential for people to learn how to coexist and communicate. During their life people gain new knowledge and develop their skills. One of the skills that people have to master successfully are the communication skills. They need this skills in both the private and the business world. In addition to learning how to communicate properly people need to continually work on developing their creativity. Developing creativity is more important today than ever because communication takes place in the virtual world, on the Internet, and in order to attract attention to a certain content it must be interesting, creative and innovative. The Internet has changed the way of communication. It brought social media in people's lives and made social media part of people's everyday lives. For private purposes, people use social media to communicate with their friends, family, and acquaintances. Apart from the private use of social media, they are increasingly used for business purposes. Companies create profiles on social media to communicate with users of a particular social media. Communication on social media, realized through the disclosure of various business-related content, is two-way - more precisely, in the direction of the company/social network users and users of the social media/company. Companies that successfully invest in their business through creating creative content on social media are Ledo d.d. and miss7.