The topic of this graduate thesis is marketing in the trade. The paper will show the tasks and significance of marketing and trade, as well as their essential elements such as functions, classification, origin, form, effect and area. Marketing in new economic conditions and as a component of the economic and marketing system. There will also be mentioned marketing research as an essential element, as well as market research and competition research. Various forms of promotion, i.e. promotional activities and marketing sphere, as part of the wholesale and retail trade. More closely there will be explained the scientific approach to marketing and knowledge management, which are the basis of contemporary marketing of trade enterprises, as well as information that are an indispensable element of modern marketing and trade.Part of the work will be based on the theoretical part of trade marketing and trade that will be collected from a variety of books on marketing and trade. The main literature will be the book "Marketing Trade", by Mr. Segetlija and M. L. Maronić.As part of the graduate thesis, a brief survey will be conducted on the knowledge of the importance of marketing in the trade and their perception of the importance of both marketing and trade. These data will be collected through surveys or online surveys. The survey is completely anonymous and the results of the survey and analysis will be presented within this graduate thesis.