Business communication is a very popular theme in current time and among many organizations. You can say that business communication is the most important part of any organization because without successful communication, the organization won't last that easy. Rising number of PR experts are hired to improve the communications with wide public, but it is also necessary to work on relations inside the organization. If the communication inside of the organization isn't healthy and trained, you can't send a positive vibe to the outside. Partners would decide very quickly that co-operation is not possible. PR is the most important part of celebrity or an organization and very often is taken for granted or discriminated. While researching for this paper, there were a lot of negative comments regarding to PR by connecting it with commercials or advertising. It was determined later that it was wrong to think of PR like that and a big number of authors will say so because they themselves worked on the topic of public relations.