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master's thesis
Specifičnosti oglašavanja na društvenoj mreži Youtube
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:817460
Periša, Petra
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Periša, P. (2018). Specifičnosti oglašavanja na društvenoj mreži Youtube (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:817460

Periša, Petra. "Specifičnosti oglašavanja na društvenoj mreži Youtube." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:817460

Periša, Petra. "Specifičnosti oglašavanja na društvenoj mreži Youtube." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:817460

Periša, P. (2018). 'Specifičnosti oglašavanja na društvenoj mreži Youtube', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:817460

Periša P. Specifičnosti oglašavanja na društvenoj mreži Youtube [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:817460

P. Periša, "Specifičnosti oglašavanja na društvenoj mreži Youtube", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:817460

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Metadata
TitleSpecifičnosti oglašavanja na društvenoj mreži Youtube
Title (english)Advertising Features on the Social Network YouTube
AuthorPetra Periša
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2018-01-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
YouTube je jedna od najpopularnijih društvenih mreža, te kao takva zahtjeva udovoljavanju specifičnosti oglašavanja. Oglašavanje kao zaseban pojam je kompleksna tema koja se istražuje godinama s ciljem povećanja učinkovitosti komunikacijskog procesa i obostranog zadovoljstva oglašivača te ciljane skupine prema kojoj je oglas usmjeren. U ovome radu obrađena je tema oglašavanje, internetsko oglašavanje i društvena mreža YouTube. U radu je istraženo područje oglašavanja na društvenoj mreži YouTube, a dostupne informacije dovode do zanimljivih zaključaka. Tijekom rada dan je analitički pregled razvoja društvene mreže YouTube; korištenja, oglašavanja i pokretanja vlastitog posla putem spomenute društvene mreže kao i razumijevanje kocepta korisničkog iskustva i njegovog usavršavanja. Kroz rad se vidi da je svaki pružatelj sadržaja nagrađen ovisno o njegovome trudu. Iz rada se može zaključiti da ukoliko korisnik pristupi ozbiljno i sa dovoljno kreativnosti u oblikovanju sadržaja na YouTubeu može imati samo pozitivno iskustvo. Rad bi trebao biti koristan svim postojećim i budućim korisnicima društvene mreže. Rad je koristan osobama koje se planiraju oglašavati putem YouTubea, osobama koje planiraju biti prisutni na društvenoj mreži YouTube kroz pretplatu na kanale, osobama koje žele novo korisničko iskustvo, osobama koje su ambiciozne i spremne na rad na YouTubeu te svima koje zanima napredak YouTubea kroz vrijeme.
Abstract (english)
YouTube is one of the most popular social networks and thus requires specific advertising features. Advertising is a complex subject being explored for years to increase communication process effectiveness as well as mutual satisfaction of advertisers and target audiance for which the advertisements are made. This paper covers advertising, online advertising and social network YouTube. This paper is focused on researching social network YouTube advertising area, and information available have led us to some interesting conclusions. Throughout the paper, the analitical overview of development of socal network YouTube is given, as well as its usage, advertising, starting you own business using the aforementioned social network along with understaning the concept of user experience and its perfecting. It can be concluded that positive experience is guaranteed if a user approaches YouTube seriously and with enough creativity in making his content on YouTube he can only have positive experience. This paper should be useful to everyone using this social network as well as those that plans to use it in the future. Also it would be very useful to those that plan on advertising on YouTube, those that just want to be present on YouTube through channel subscriptions, those that just want a new user experience, to ambitious persons that are willing to work on YouTube and people that are interested in development of YouTube through time.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:817460
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2018-02-06 13:19:17