YouTube is one of the most popular social networks and thus requires specific advertising features. Advertising is a complex subject being explored for years to increase communication process effectiveness as well as mutual satisfaction of advertisers and target audiance for which the advertisements are made. This paper covers advertising, online advertising and social network YouTube. This paper is focused on researching social network YouTube advertising area, and information available have led us to some interesting conclusions. Throughout the paper, the analitical overview of development of socal network YouTube is given, as well as its usage, advertising, starting you own business using the aforementioned social network along with understaning the concept of user experience and its perfecting. It can be concluded that positive experience is guaranteed if a user approaches YouTube seriously and with enough creativity in making his content on YouTube he can only have positive experience. This paper should be useful to everyone using this social network as well as those that plans to use it in the future. Also it would be very useful to those that plan on advertising on YouTube, those that just want to be present on YouTube through channel subscriptions, those that just want a new user experience, to ambitious persons that are willing to work on YouTube and people that are interested in development of YouTube through time.