Gerila marketing na društvenim mrežama

Bartulović, Dora

master's thesis

Gerila marketing na društvenim mrežama

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. urn:nbn:hr:251:474679

Bartulović, Dora

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Bartulović, D. (2019). Gerila marketing na društvenim mrežama (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:474679

MLA 8th Edition

Bartulović, Dora. "Gerila marketing na društvenim mrežama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:474679

Chicago 17th Edition

Harvard

Bartulović, D. (2019). 'Gerila marketing na društvenim mrežama', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 26 September 2023, https://urn.nsk.hr/urn:nbn:hr:251:474679

Vancouver

Bartulović D. Gerila marketing na društvenim mrežama [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2023 September 26] Available at: https://urn.nsk.hr/urn:nbn:hr:251:474679

IEEE

D. Bartulović, "Gerila marketing na društvenim mrežama", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:474679

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:474679

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Metadata

Title	Gerila marketing na društvenim mrežama
Title (english)	Guerilla Marketing on Social Medias
Author	Dora Bartulović
Mentor	Iva Buljubašić (mentor)
Committee member	Marta Borić Cvenić (predsjednik povjerenstva)
Committee member	Iva Buljubašić (član povjerenstva)
Committee member	Marija Tolušić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2019-09-17, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Svrha ovog rada je prikazati koliko su društvene mreže danas važne za oglašavanje. Gerila marketing je način oglašavanja koji nudi predstavljanje novog proizvoda ili usluge bez velikih troškova. Izaziva veliko zanimanje kupaca i predstavlja nešto drugačije i zanimljivije. Idealan je za mala poduzeća, ali primjenjuju ga i velika. Kako su se razvile društvene mreže tako je marketing doživio promjene. Važno je prepoznati utjecaj društvenih mreža na poslovanje zato što nude brojne koristi. Nova tehnologija je promijenila ponašanje potrošača, ali i njihova očekivanja. Tvrtkama je omogućila nove alate za komuniciranje s ciljnim skupinama te se one sada mogu brže i bolje detektirati.
Abstract (english)	Main purpose of this research is to show how important social media is for advertising. Guerrilla marketing is a form of advertising used to introduce new products or service, but without great costs. It envokes customer attention and it is usually presented with something different and interesting. Guerrilla marketing is perfect for small enterprises, but even the big ones tend to use it. Development of social media caused changes in marketing activites. Recognizing importance and influence of social media is crucial for any business because social media has it's own benefits. New technology has changed consumer behavior, as well as their expectations. On the other hand, because of them companies now have new tools of communication with their target audience, who they can trace faster than ever.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:474679
Study programme	Title: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Cultural Management Study programme type: university Study level: graduate Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2020-01-27 11:44:47