This thesis deals with the analysis of the radio media in the urbane culture context, as well as with the activities and the influence of local radio stations in the cultural and social life of the citizens. The size of the radio stations in the early nineties suddenly increased thanks to liberal laws that speeded up the development of Croatian radio broadcasting. With Radio Osijek, as the oldest radio station in the city, during the war, there was also the Yellow Submarine this became another important source of information and raising morale in times of aggression and various attempts of the information blockade. Soon afterwards, on the basis of a concession Slavonski radio began to operate, followed by City Radio and Radio Plus. Thus, the city "ether" became richer with diversity of content. The concept of urban culture gains a strong foothold in various media policies that are always in synergy with the expectations and needs of listeners, and they are systematically encouraged to organize public events on different social levels and to actively participate in the life of the city. Thanks to the development of modern technologies, particularly the Internet, there are new platforms in the modern digital society that open up unseen possibilities and ways of action. Accordingly, Internet-only Radio Mačkamama began with broadcasting in Osijek. The totality of action of these media has a significant impact on the promotion of urban culture, a culture of free time and all the positive values ​​that are a part of the heritage of city of Osijek.