|Jezik rada|| engleski |
|Naslov (engleski)||INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS |
|Autor||Koporčić, Nikolina |
|Sažetak rada (engleski)|| |
Many countries in the world, including Croatia, are facing crises in their economies. There are numerous reasons for this situation, and problems of the business market present one of them. Nevertheless, successful business relationships are what keeps the market alive. Those relationships, namely buyer-seller relationships, are creating and influencing the market and economy on the whole.
However, Croatia is living in the age of neoliberalism. As a dominant ideology of today´s world, it influences how companies behave on the market. On the one hand, it suggests competition as the best solution for existence. On the other hand, the interaction approach, teaches us to change our perspective and to cooperate on the market.
In order to benefit the most, the aim of this paper was to review and compare these two approaches, to highlight their features and main differences, and to support them with empirical evidence. The cases of three Croatian companies show the reality of today´s market and an urgent need for a new business theory and practice.
|Ključne riječi (engleski)||Neoliberalism crises the interaction approach competition cooperation business relationships |
|Vrsta rada||znanstveni rad - pregledni rad |
|Status objave rada||objavljen |
|Vrsta recenzije||recenziran - međunarodna recenzija |
|Naslov časopisa||Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues |
|Brojčani podaci||2015, Vol. 28, br. 2, str. 523-533 |
|Datum||datum objave publikacije: 30.12.2015. |
|URL rada||http://hrcak.srce.hr/150386 |
|Znanstveno područje||DRUŠTVENE ZNANOSTI |
|Ustanova||Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku |
|Ustanova||Sveučilište Josipa Jurja Strossmayera u Osijeku, Poljoprivredni fakultet |