Kraš d.d. Zagreb is the leading producer of confectionery products in Croatia and the wider region. In this final paper, the business of Kraš d.d. Zagreb is analyzed by conducting a horizontal and vertical analysis of the company and an analysis of financial indicators - liquidity, activity, leverage, economy and profitability ratios in the period from 2015 to 2019. Horizontal analysis is of great importance because it shows the dynamics of the analyzed items compared to previous years of operation, which determines the improvement or deterioration of the company's performance over time. Vertical analysis also reveals very important data because it shows the structure of individual items in the financial statements and over time, oscillations can be observed in the structure of certain items. Financial indicators show a wide range of information about the company and the way the company operates. Liquidity ratios show the company's ability to settle short-term liabilities, while leverage ratios reveal the company's solvency level or the ability to settle long-term overdue liabilities. Activity ratios show the effectiveness of using own assets in making a profit. Profitability ratios measure the relationship of income and outcome, while profitability ratios measure the return on invested capital. Financial analysis greatly affects the quality and decision-making process for the company itself and for all internal and external stakeholders associated with the company. There is a strong link between the quality of financial analysis and the decision-making process. Because financial analysis reveals very important information about a company’s operations, all stakeholders benefit from continuous monitoring and analysis of financial statements.