This paper will be dealing about how and which ways social networks can influence on consumers perception which later on forms the final decision concerning use of the service or a product which was set by business entity, with some help of marketing ability, in front of consumer. There will be mentioned a few of Internet platforms which can be usable for needs of attraction of new consumers and keeping the old ones. Considering how we are in a global virtual environment where all informations are above our hands the life has become more easier, for both the individual and the business entity. In individual way, that would be the most basic wishes and needs that every individual as a consumer could have, on the other hand for business entities is a little wider picture. With constant evolvent of technology and figuring out new ways of using social networks, many companys are ready to invest in bigger marketing and social promotions because of larger user accessibility which they could have. For a business entity is a great significance in having a large base of consumers which he can have access and get into contact for purpose of making better impression and so the better service. It's of highly importance for consumer because it shows a decent dose of trust and security for the sake of felling in which the consumer will not be just used, which is the main purpose. Social networks are the main factor for achieving such popularity and besides, it gives a chance to many other humble business entities for developing just by showing themselves on social networks.