"Opstanak i rast poduzeća kroz uočavanje nove poslovne prilike" tema je završnog rada na Poslijediplomskom specijalističkom studiju Poduzetništvo. Završni rad podijeljen je na dva dijela – teoretski i empirijski. U teoretskom dijelu se obrađuje cijeli poduzetnički proces, od same odluke da se postane poduzetnik, pa sve do dijela kako postići rast poduzeća. Posebna pažnja je posvećena samom procesu rasta poduzeća i problemima s kojima se poduzetnik susreće tijekom rasta. U empirijskom dijelu analiziran je slučaj poduzeća Šild d.o.o. iz Vukovara koje je kroz uočavanje nove poslovne prilike na tržištu postiglo rast. Kroz model rasta izvršena je procjena potencijala za rast promatranog poduzeća – od njegove performance, utvrđivanje potencijala za rast, planova i projekata pa sve do strategije i vizije. U zaključku su iznesena zapažanja iz teoretskog i empirijskog dijela rada i zaključeno je zašto su rastuća poduzeća važna.

“Survival and growth of the company by identifying new business opportunities“ is the topic of the final paper at the Postgraduate Specialist Study Entrepreneurship. The final paper is divided into two parts - theoretical and empirical. The theoretical part deals with the entire entrepreneurial process, from the decision to become an entrepreneur, to the part on how to achieve enterprise growth. Special attention is paid to the process of business growth and the problems that entrepreneurs encounter during growth. The empirical part analyses the case of the company Šild d.o.o. from Vukovar, which has achieved growth by discovering a new business opportunity on the market. Evaluation of the growth potential of the observed company was conducted using the growth model - from its performance, determining the growth potential, plans and projects, to the strategy and vision. In the conclusion, observations from the theoretical and empirical part of the paper were presented and the conclusion why growing companies are important was made.