Brand is a recognizable mark or a name of a product or service, which is known amongst consumers for its quality. Branding is not an easy mission, it is necessary to implement the right strategy that will position the brand in the market and maintain the its place in the long term. The market is dominated by large companies that invest daily in their advertising activities, and it is therefore necessary to be recognizable and unique, to continue working on branding their products. We are witnesses of the explosion of social networks and their power of persuasion and influence on people. Companies are increasingly investing on its promotion through social networks with a view to acting on the target group of consumers. The goal of this paper is just that, to explore advertising brands in the digital age with a focus on social networks and their impact on consumers.