Communication has always played a key role in interpersonal relationships which organically translated to social and business relationships being developed through communication. Subsequently, with the advent of globalization, communication reached yet another level and began to serve as a tool for better, more rapid and more successful information exchange benefiting people on a global scale. What is more, with the invention of the new source of media, namely, the Internet, communication errors have been greatly reduced. Although it is true that communication errors are still present, however, the quantity of the information inaccuracy decreased to an extent.. Additionally, globalization did not only affect the way people communicate, but also, it has facilitated the global connection of businesses and made international and intercontinental travel easier. In terms of communication itself, for the communication to be successful for both the speaker and the interlocutor, it is important to understand that certain communication skills need to be acquired. Communication skills are most often mentioned in the context of the business world. Almost all employers require that a person have well developed communication skills. They are acquired through work experience, education and learning. Also, it can be extremely beneficent to be successful in communication, especially for those in the world of business in which expansion, for which communication skills are crucial, is a natural step on the road to success. Interestingly, communication includes any form of verbal and non-verbal expression. Of course, it is the verbal communication that is often more easily understandable, while the non-verbal, on the other hand, can often be hard even to detect and often goes unnoticed. In business negotiation every element of both verbal and non-verbal communication is significant because it bears meaning. That is why it is important to be aware of the messages one sends to his or her negotiator. Finally, the focus of the thesis will be the analysis of the business entities and the way they communicate with their business partners. The strategies and tactics that these entities apply will also be studied. The paper will also try to answer which strategies prove to be the most successful. The theoretical part of the paper will include all the types of communication which will also be explained. In addition, it will explain miscellaneous roles of communication types in business negotiations. It also outlines key communication skills that need to be perfected for communication to be successful. The practical part of the paper will include a survey that wasconducted to analyze the modus operandi of communication in business entities as well as outside them.