prikaz prve stranice dokumenta Repurchase intentions in a retail store - exploring the impact of colours
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Repurchase intentions in a retail store - exploring the impact of colours
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII (2014), 2; 229-244. urn:nbn:hr:145:985526
Varga, Anja; Dlačić, Jasmina; Vujičić, Maja

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Varga, A., Dlačić, J. i Vujičić, M. (2014). Repurchase intentions in a retail store - exploring the impact of colours. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII. (2), 229-244. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:145:985526

Varga, Anja, et al. "Repurchase intentions in a retail store - exploring the impact of colours." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, br. 2, 2014, str. 229-244. https://urn.nsk.hr/urn:nbn:hr:145:985526

Varga, Anja, Jasmina Dlačić i Maja Vujičić. "Repurchase intentions in a retail store - exploring the impact of colours." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues XXVII, br. 2 (2014): 229-244. https://urn.nsk.hr/urn:nbn:hr:145:985526

Varga, A., Dlačić, J. i Vujičić, M. (2014) 'Repurchase intentions in a retail store - exploring the impact of colours', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII(2), str. 229-244. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:145:985526 (Datum pristupa: 18.04.2024.)

Varga A, Dlačić J, Vujičić M. Repurchase intentions in a retail store - exploring the impact of colours. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 24.12.2014. [pristupljeno 18.04.2024.];XXVII(2):229-244. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:985526

A. Varga, J. Dlačić i M. Vujičić, "Repurchase intentions in a retail store - exploring the impact of colours", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, br. 2, str. 229-244, Prosinac 2014. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:145:985526. [Citirano: 18.04.2024.]

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Podaci o radu
Naslov (engleski)Repurchase intentions in a retail store - exploring the impact of colours
AutorAnja Varga
AutorJasmina Dlačić
AutorMaja Vujičić
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The purpose of the paper is to explore the elements that influence customer loyalty in different dominant colour environments in a retail store that sells groceries. The paper explores the relationship between customer satisfaction, exploring the store environment, communications with sales personnel and repurchase intentions in different colour environments. Furthermore, it explores the gender impact on creating customer loyalty in warm, cool and neutral colour environments. Empirical research is conducted using three different colour environments in a retail store that sells groceries. Based on research findings, exploring store environment is found to be the most influential element that boosts repurchase intentions. Gender stimulated differences are also found. For women, in warm, cool and neutral colour environment the dominant influence on repurchase intentions is exploring the store environment. For men, in both warm and cool colour environment communication with sales personnel influences their repurchase intentions. The research contributes to the existing body of knowledge on the influence of colours on repurchase intentions in the context of South-East European culture. Managerial implications are offered and suggestions for further research provided.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Brojčani podacivol. XXVII, br. 2, str. 229-244
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:985526
Datum objave publikacije2014-12-24
URL dokumentahttp://hrcak.srce.hr/132828
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje-Nekomercijalno-Bez prerada 4.0 međunarodna (CC BY-NC-ND 4.0)
RepozitorijEFOS REPOZITORIJ
Datum i vrijeme pohrane2017-04-07 07:37:41