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master's thesis
Ispitivanje utjecaja izgleda ambalaže prehrambenih proizvoda na percepciju kod potencijalnih kupaca
Osijek: Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY, 2010. urn:nbn:hr:109:994553
Sekulić, Andrej
Josip Juraj Strossmayer University of Osijek
FACULTY OF FOOD TECHNOLOGY
Department of Food Technologies

Cite this document

Sekulić, A. (2010). Ispitivanje utjecaja izgleda ambalaže prehrambenih proizvoda na percepciju kod potencijalnih kupaca (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY. Retrieved from https://urn.nsk.hr/urn:nbn:hr:109:994553

Sekulić, Andrej. "Ispitivanje utjecaja izgleda ambalaže prehrambenih proizvoda na percepciju kod potencijalnih kupaca." Master's thesis, Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY, 2010. https://urn.nsk.hr/urn:nbn:hr:109:994553

Sekulić, Andrej. "Ispitivanje utjecaja izgleda ambalaže prehrambenih proizvoda na percepciju kod potencijalnih kupaca." Master's thesis, Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY, 2010. https://urn.nsk.hr/urn:nbn:hr:109:994553

Sekulić, A. (2010). 'Ispitivanje utjecaja izgleda ambalaže prehrambenih proizvoda na percepciju kod potencijalnih kupaca', Master's thesis, Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:109:994553

Sekulić A. Ispitivanje utjecaja izgleda ambalaže prehrambenih proizvoda na percepciju kod potencijalnih kupaca [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY; 2010 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:109:994553

A. Sekulić, "Ispitivanje utjecaja izgleda ambalaže prehrambenih proizvoda na percepciju kod potencijalnih kupaca", Master's thesis, Josip Juraj Strossmayer University of Osijek, FACULTY OF FOOD TECHNOLOGY, Osijek, 2010. Available at: https://urn.nsk.hr/urn:nbn:hr:109:994553

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Metadata
TitleIspitivanje utjecaja izgleda ambalaže prehrambenih proizvoda na percepciju kod potencijalnih kupaca
Title (english)Examination on the influence of the appearance of food product packaging design on the perception of potential buyers
AuthorAndrej Sekulić
MentorZdravko Tolušić (mentor)
MBZ: 215236
Committee memberDamir Magdić
Committee memberZdravko Tolušić
MBZ: 215236
Committee memberMarijan Šeruga
MBZ: 73953
Committee memberVedran Slačanac
GranterJosip Juraj Strossmayer University of Osijek
FACULTY OF FOOD TECHNOLOGY
(Department of Food Technologies)
Osijek
Defense date and country2010-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Food Technology
Engineering
Abstract
Istraživanje utjecaja izgleda ambalaže prehrambenih proizvoda na donošenje odluke o kupovini vršit ćemo usporedbom nekoliko proizvoda podjednake kvalitete i cijene. Istraživanje takvih proizvoda može najbolje pokazati utjecaj izgleda ambalaže na konkurentnost proizvoda na tržištu, pod uvjetom da kupci odluku o kupnji za proizvode slične cijene i kvalitete pretežno donose na osnovu dizajna ambalaže. Također ćemo istražiti do koje mjere je dizajn ambalaže uvjetovan samom markom i koji su ključni parametri dizajna ambalaže koji utječu na odluku o kupnji. Rad će se bazirati prvenstveno na rezultatima istraživanja kojeg ćemo provesti u obliku ankete i to na kupcima različitog spola, dobi i obrazovanja, kako bismo dobili široki uzorak, a time i stvarnu sliku društva u okvirima naše teme.
Abstract (english)
Research on the influence of the appearance of food product packaging on purchase decision making will be performed through acomparison of several products of equal quality and price. The study of such products can best demonstrate the impact of packaging appearance on the competitiveness of the product on the market, provided that the customers’ decisions on the purchase of products of similar price and quality are mostly made based on the design of the packaging. We will also explore the extent to which the design of the packaging is conditioned by the brand itself, as well as the key parameters of the packaging design that affect the purchase decision. The paper will primarily be based on the results of research that we conduct in the form of a survey, which will be taken by customers of different sex, age and education, in order to get a broad sample, and thus the real picture of society within our topic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:109:994553
Study programmeTitle: Food Technology and Process Engineering
Study programme type: university
Study level: graduate
Academic / professional title: diplomirani inženjer prehrambene tehnologije i procesnog inženjerstva (diplomirani inženjer prehrambene tehnologije i procesnog inženjerstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of the Faculty of Food Technology Osijek
Created on2015-11-09 11:24:51