master's thesis
DISTRIBUTION AND PROMOTION OF MILK ON MARKET

Vice Junušić (2014)
Metadata
TitleDISTRIBUCIJA I PROMOCIJA MLIJEKA NA TRŽIŠTE
AuthorVice Junušić
Mentor(s)Igor Kralik (thesis advisor)
Abstract
Cilj diplomskog rada je predočiti koliko se razvilo prenošenje informacije, razmjena i prodaja dobara u pogledu distribucije i promocije, na primjeru mlijeka. distribucija i promocija za proizvođača služi da skrene pozornost potrošača na njihov proizvod, i da zadobije potrošačevo povjerenje i ostvare kontinuirani odnos proizvodnje-prodaje željenog proizvoda. Dok i sam potrošač svojim zahtjevima skreće pozornost proizvođaču koji proizvod on želi i za kojim proizvodom ima potrebu, a da ga proizvođač još nije ostvario. Postaje vidljivo da je Marketing miks temeljno značenje za tržišnu razmjenu, jer predstavlja sve što potrošač treba saznati prilikom odabira željenog proizvoda ili usluge. Zbog promjena u potrošačkim navikama svaki segment Marketing miksa se također mijenja i traži odgovore na potrošačeve želje, jer potrošači traže proizvod koji će zadovoljiti njihove potrebe. Ali i u nekim slučajevima tržište otkrije potrošaču što sam potrošač zapravo želi, i time se tržište i potrošač međusobno nadopunjuju u trgovinskoj razmjeni. Potrošačeve želje se mijenjaju jer potrošač uvijek teži nekom novom proizvodu da zadovolji potrebu, a tržište je tu da sluša potrošačevu želju. A istodobno da potrošaču ponudi novi proizvod i time ostvari potrošačevo povjerenje.
Keywordsdistribution promotion milk milk products marketing mix
Parallel title (English)DISTRIBUTION AND PROMOTION OF MILK ON MARKET
Committee MembersKrunoslav Zmaić
Zdravko Tolušić
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Poljoprivredni fakultet
Lower level organizational unitsZavod za Agroekonomiku
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Economics
Study programme typeuniversity
Study levelgraduate
Study programmeAgroeconomics
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2014-10-03
Parallel abstract (English)
The aim of thesis is to present how much the development and transfer of information, exchange and sale of goods in terms of distribution and promotion has evolved, by taking milk for example. distribution and promotion of products is used for manufacturer to draw the attention of consumers to their product, and to gain consumers' trust and achieve continuous production-sales ratio of the desired product. While consumer alone, with his demands receives the attention of the manufacturer to the product he wants and for which product he has need, and that the manufacturer has not yet been achieved. It becomes evident that the Marketing mix is of fundamental importance for market exchange, because it represents everything a consumer needs to know when selecting a desired product or service. Due to changes in consumer habits each segment of marketing mix is also changing and seeking answers to consumers' desires, as consumers look for a new product that will meet their needs. But in some cases the market discovers the consumer what the consumer himself actually wants, and thus consumer and market complement each other in trade. Consumers' desires are changing because consumer always seeks a new product to meet the demand, and the market is there to listen to the consumer's desire. And at the same time that the consumer is offered a new product, and thus realize the consumer confidence.
Parallel keywords (Croatian)distribucija promocija mlijeko mliječni proizvodi marketing mix
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Notediplomski rad
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:151:119383
CommitterLjiljana Vučković Vizentaner