master's thesis
MARKETING OPPORTUNITIES IN WEARABLE TECHNOLOGIES

Ivana Jurić (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitleMarketinške mogućnosti nosive tehnologije
AuthorIvana Jurić
Mentor(s)Davorin Turkalj (thesis advisor)
Abstract
Svakim danom sve značajnija nosiva tehnologija predstavlja proizvode koji su kombinacija odjevnih predmeta ili modnih dodataka i napredne elektronike koja je ugrađena u njih. Nosiva tehnologija je trend budućnosti koji će promijeniti svakodnevni život i zamijeniti pametne telefone kao primarne uređaje za komunikaciju. U ovom diplomskom radu će se definirati i prikazati pojam nosive tehnologije te različite vrste i marketinške mogućnosti nosivih uređaja. Nosiva tehnologija je od početka bila orijentirana na muškarce te na vježbanje i fitness. U praktičnom primjeru predstavit će se pametni nakit za žene koji im pomažu u praćenju kvalitete zdravlja i života u različitim životnim fazama.
Keywordswearable technology digital marketing trends future
Parallel title (English)MARKETING OPPORTUNITIES IN WEARABLE TECHNOLOGIES
Committee MembersDavorin Turkalj (committee chairperson)
Drago Ružić (committee member)
Jerko Glavaš (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness economy; specializations in: Business Informatics
Study specializationBusiness Informatics
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-12-22
Parallel abstract (English)
Every day more and more important wearable technology represents products that are a combination of garments and fashion accessories and advanced electronics that is built into them. The wearable technology is the future trend that will change daily life and replace smart phones as a primary communication devices.In this thesis will define and demonstrate the concept of wearable technology and different kinds of marketing opportunities wearables devices. The wearable technology from the beginning was oriented to men and to exercise and fitness. In a practical example will present smart jewelry for women to help them in monitoring the quality of health and life in different life stages.
Parallel keywords (Croatian)nosiva tehnologija digitalni marketing trendovi budućnost
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:068821
CommitterGordana Kradijan