master's thesis
Applying branding concept in family farms

Dino Dozet (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitlePrimjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima
AuthorDino Dozet
Mentor(s)Mane Medić (thesis advisor)
Abstract
Osnovni cilj ovog rada je pobliže istražiti kako obiteljska poljoprivredna gospodarstva (OPG) u Hrvatskoj koriste brending za poboljšanje svog uspjeha na tržištu. Rad će objasniti neke osnovne marketinške pojmove te prikazati na koji način su ih OPG-ovi primijenili u procesu brendiranja svojih proizvoda. Također, pobliže će se objasniti pojam OPG-a te će se raditi detaljna marketinška analiza OPG-ova koji su uspješno brendirali svoje proizvode te uspjeli odskočiti od konkurenata i biti uspješni na tržištu usprkos brojnim problemima s kojima se svakodnevno suočavaju.
Keywordsfamily farms branding marketing
Parallel title (English)Applying branding concept in family farms
Committee MembersMane Medić (committee chairperson)
Zdravko Tolušić (committee member)
Dražen Ćućić (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016
Parallel abstract (English)
The main objective of this thesis is to explore in more detail how family farms in Croatia are using branding process to improve their market success. In the thesis some basic marketing concepts will be explained and show how did family farms apply them in the process of branding their products. Also, concept of family farms will be explained better together with examples of family farms that managed to brand their products successfully and bounce from competitors to become successful in the market despite the many problems they are facing every day.
Parallel keywords (Croatian)obiteljska poljoprivredna gospodarstva brending marketing
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:979977
CommitterDalija Vetengl