master's thesis
E-MARKETING AS A COMMUNICATION TOOL

Sanja Kelemenić (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za marketing
Metadata
TitleE-marketing kao sredstvo komunikacije
AuthorSanja Kelemenić
Mentor(s)Mane Medić (thesis advisor)
Abstract
Brzim razvojem i širenjem komunikacijske tehnologije uzrokovano je evoluiranje marketinga u e-marketing. Danas se elektronički mediji, a posebno internet koristi kao izravni komunikacijski kanal između proizvođača i potrošača. U samom početku internet je predstavljao komunikacijsko sredstvo, ali sa brzim razvojem on se pretvorio u prodajno i distribucijsko sredstvo te je postao platforma za upravljanje odnosima s kupcima. Funkcija marketinga je sve značajnija u svakodnevnom životu pa se nastoji postići što bolja povezanost instrumenata marketinškog spleta, ali također i alata marketing komunikacije.
KeywordsE-marketing internet manufacturers consumers communication
Parallel title (English)E-MARKETING AS A COMMUNICATION TOOL
Committee MembersMane Medić (committee chairperson)
Dražen Ćućić (committee member)
Blaženka Hadrović Zekić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016
Parallel abstract (English)
With the rapid development and expansion of communication technology caused the evolution of marketing in e-marketing. Today, the electronic media and particularly Internet is used as a direct communications channel between producers and consumers. In the beginning the Internet represented a communication tool, but with the rapid development has turned into a sales and distribution tool and became a platform for customer relationship management. The function of marketing is increasingly important in everyday life, however, strives to achieve the best possible connection between the marketing mix instruments, but also the tools of marketing communication.
Parallel keywords (Croatian)E-marketing internet proizvođači potrošači komunikacija
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:125475
CommitterGordana Kradijan