undergraduate thesis
Utjecaj marketinga na djecu

Nataša Pantaler (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Metadata
TitleUtjecaj marketinga na djecu
AuthorNataša Pantaler
Mentor(s)Mane Medić (thesis advisor)
Abstract
Osnovu međuljudskih odnosa čini komunikacija i sve što se u životu radi neodvojivo je od nje. Koristi se svakodnevno na različite načine, čak i kroz ignoriranje ili šutnju koja je također vid komunikacije. Vid komunikacije na koji ću se osvrnuti u ovoj temi je komunikacija u vidu marketinga, odnosno utjecaj marketinga na djecu kao na najranjiviju skupinu. Marketinške poruke ne vezuju se samo za riječi, već i za pokret, govor tijela, izraz lica, ton glasa, boje, zvuk, sliku, skrivene podsvjesne poruke te druge elemente neverbalne komunikacije. Možemo reći da čovjek povremeno govori, ali neprestano priopćava. Najvažnija stvar u marketingu je uspješno percipiranje odaslane poruke. Napokon, predmet komunikacije u vidu marketinga i njegova utjecaja na okolinu jedan je od najsloženijih i najzanimljivijih koji uopće postoje: to je predmet međusobnog djelovanja i utjecaja ljudi na konkretan, indirektan ili skriven način. „Nema ništa ljepše od razgovora kad zaista imaš što reći, kada imaš moć da samim riječima probudiš kemijske reakcije u tijelu svog slušatelja.“ David Carkeet Da li je to doista tako i u kontekstu utjecaja marketinških poruka na djecu, pokušat ću istražiti i zaključiti kroz svoj rad.
Keywordschildren parents marketing advertisement
Committee MembersMane Medić (committee chairperson)
Hrvoje Serdarušić (committee member)
Antun Šundalić (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelundergraduate
Study programmeprofessional study accounting
Academic title abbreviationbacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-07-14
Parallel abstract (English)
The base of human relationships is communication and everything else in life inseparably involves communications. It is used on a daily basis in different ways even troughs ignore or silence that is also a kind of communication. The type of communication to which I am going to refer in this subject is communication in marketing regarding the influence of marketing on the children as most vulnerable group of our community. Marketing message relate not only to words but also to movement, body language, face expression, tone of the voice, colors, sounds, hidden subliminal messages and other nonverbal elements of communication. We could say that the man occasionally speaks but constantly communicates. The most important thing in marketing is a successful perception of the transmitted message. Finally the subject of the communication as marketing and its influence on the environment is one of the most complicated and interesting that exist: it is a case of mutual activity and the impact of people on concrete, indirect or hidden mode. “There is nothing more beautiful than a conversation when you really have something to say, when you have the power to evoke chemical reaction in your listeners body only through words.” David Carkeet Is it really so in the context of the influence of the marketing message on the children, I will try to investigate and conclude in this work.
Parallel keywords (Croatian)djeca roditelji marketing reklame
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:551710
CommitterGordana Kradijan