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undergraduate thesis
Suvremeni pristup gerila marketingu

Matea Pavlin (2016)
Metadata
TitleSuvremeni pristup gerila marketingu
AuthorMatea Pavlin
Mentor(s)Mane Medić (thesis advisor)
Abstract
Svaki poduzetnik ima svoje ciljeve no zajedničko im je uvijek ostvariti što veći profit, sa što manjim troškovima posebice marketinškim. Gerila marketing je najbolje riješenje jer njome se uspijeva nadmudriti konkurenciju, a troškovi marketinga su manji nego kod drugih oblika marketinga. Ova vrsta marketinga stvara nove prilike i poboljšane šanse u svijetu poduzetništva.
Committee MembersMane Medić (committee chairperson)
Blaženka Hadrović Zekić (committee member)
Dražen Ćućić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeMarketing
Academic title abbreviationuniv. bacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-16
Parallel keywords (Croatian)poduzetnik profit troškovi gerila marketing konkurencija
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:100133
CommitterDalija Vetengl