Access restricted to higher education institution's students and staff
master's thesis
International executing management and the challenges of leadership on the global market

Ivan Mirnik (2016)
Metadata
TitleMeđunarodni strateški menadžment i izazovi vodstva na globalnom tržištu
AuthorIvan Mirnik
Mentor(s)Boris Crnković (thesis advisor)
Abstract
Menadžment je funkcija koja koordinira ljudske napore da efikasno i efektivno izvrše određene ciljeve koristeći dostupne resurse. Uslijed djelovanja globalizacije mijenja se i sam proces menadžmenta kod međunarodnog poslovanja. Danas možemo govoriti o međunarodnom strateškom menadžmentu. Međunarodni menadžment je proces primjene menadžmenta u međunarodnoj okolini usredotočen na poslovanje međunarodnih poduzeća u zemljama domaćina. Međunarodno poduzeće je tvrtka koja izvozi na jedno ili na više tržišta ili ima poslovanje u nekoliko zemalja. Najbolji primjer međunarodnog poduzeća su lanci brze hrane poput McDonalds-a. Područje istraživanja kod međunarodnog poslovanja se odnosi na razlike u pravnom sustavu, političkom ustroju, zakonima o radu, kulturološkim razlikama, trgovinskim sporazumima i mnogim drugim područjima. Svaki od ovih faktora se mijenja ovisno od zemlje do zemlje. Strateške varijable utječu na izbor načina ulaska na međunarodno tržište. Načini ulaska na strano tržište su izvoz/uvoz, podružnica u punom vlasništvu, spajanja i akvizicije, međunarodni joint venture i licenca. Globalizacija također ima utjecaj i na vodstvo. Vodstvo je utjecaj i proces utjecaja na ljude da oni teže ka ostvarenju zacrtanih ciljeva. Upravljanje ljudskim resursima je područje poslovanja koje se fokusira na maksimiziranje produktivnosti zaposlenih i implementiranje pravila i procedura u organizaciji. Za kraj će se spomenuti korporativnu društvenu odgovornost. Korporativna društvena odgovornost ima za cilj poticati tvrtku da ima pozitivan utjecaj na okoliš i interesne skupine poduzeća (potrošače, zaposlenike, investitore i ostale).
Keywordsglobalization international management executing management leadership corporate social responsibility
Parallel title (English)International executing management and the challenges of leadership on the global market
Committee MembersBoris Crnković (committee chairperson)
Davor Dujak (committee member)
Jerko Glavaš (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za ekonom. i managem. gosp. subjekata
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-12
Parallel abstract (English)
Management refers to coordinate the efforts of employees to accomplish objectives by using available resources efficiently and effectively. Globalization effects management in many different ways , so there is a drastic change in international management because of the effects of globalization. Today we can talk about International executing management. International management is the process of application management in international environment focused in managing multinational enterprise. A multinational enterprise is a company that has a worldwide approach to markets and production or on with operations in several countries. Well- known multinational enterprises include fast-food companies such as McDonald. Areas of study within this topic include differences in legal systems, political systems, labor standards, local culture, trade agreements and many more topics. Each of these factors may require changes in how individual business units operate from one country to the next. Strategic variables impact the choice of entry mode for multinational corporation expansion. Entry modes: Export/import, wholly owned subsidiary, merger of acquisition, joint ventures and licensing. Globalization also has effects on leadership. Leadership is a process of social influence in which a person can enlist the and and support of others in the accomplishment of a common task. Human Resources is a business field focused on maximizing employee productivity and focus on implementing policies and processes. In the end, we will talk about corporate social responsibility. Corporate social responsibility encourage the company to make a positive impact on the environment and stakeholders as consumers, employees, investors and others.
Parallel keywords (Croatian)globalizacija međunarodni menadžment strateški menadžment vodstvo korporativna društvena odgovornost
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:484132
CommitterGordana Kradijan