Access restricted to higher education institution's students and staff
master's thesis
Društveno odgovorno poslovanje u farmaceutskoj industriji

Kristina Kožul (2016)
Metadata
TitleDruštveno odgovorno poslovanje u farmaceutskoj industriji
AuthorKristina Kožul
Mentor(s)Julia Perić (thesis advisor)
Abstract
Društveno odgovorno poslovanje potiče da se misli na druge, a pogotovo je pomaganje i uvažavanje drugih prisutno u farmaceutskoj industriji. Zato je tema rada društveno odgovorno poslovanje u farmaceutskoj industriji. To je industrija koja se ne može promatrati kao bilo koja druga industrija jer je ona, na neki način, iznad svih. Njezin je zadatak da pomogne nemoćnima i olakša im njihove tegobe. Dok društveno odgovorno poslovanje predstavlja uvažavanje svih dionika, tj. poslovanje koje obuhvaća zadovoljavanje osnovnih poslovnih ciljeva, ali na taj način da se obuhvate potrebe društva i okoliša. Takvim načinom poslovanja stvara se temelj za sigurnu budućnost. Stoga treba probuditi svijest i djelovati odgovorno prema sebi samome, prema svojoj zajednici i okolišu. Pri početku pisanja ovog rada postoji svijest o tome koliko je farmaceutska industrija velika i jaka te kako je gotovo nemoguće „malom“ čovjeku prodrijeti u te „zamršene krugove“ i spoznati na koji način posluju i kako uspijevaju. Nakon uvoda slijedi metodologija rada, zatim poglavlje u kojemu je opisana etika. Posebno poglavlja posvećeno je etici jer je društveno odgovorno poslovanje jedno od područja etike. Zatim slijedi poglavlje društveno odgovorno poslovanje u kojemu je razjašnjeno što je to uopće i koje su korisne posljedice takvog načina poslovanja. Društveno odgovornom poslovanju slijedi poglavlje farmaceutska industrija kako bi se čitatelje rada upoznalo s područjem na kojemu se proučava društveno odgovorno poslovanje. I konačno dolazi se do etike u farmaceutskoj industriji, a zatim i društveno odgovornog poslovanja, također u farmaceutskoj industriji. Rad završava sa analizom rezultata provedene ankete pod nazivom – prisutnost društveno odgovornog poslovanja u farmaceutskoj industriji. Cilj ankete je utvrditi stav liječnika i farmaceuta o stupnju razvijenosti društvene odgovornosti u promatranoj industriji te pristup predstavnika farmaceutske industrije tijekom prodaje proizvoda tvrtke koju zastupaju.
Keywordsethics business ethics socially responsible business pharmaceutical industy pharmacist doctor
Committee MembersJulia Perić (committee chairperson)
Anamarija Delić (committee member)
Aleksandar Erceg (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra interdisciplinarnih kolegija
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelgraduate
Study programmeEntrepreneurship
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-30
Parallel abstract (English)
The socially responsible business supports public aware of the need to help others. This is specific for pharmaceutical industry, whose job is to help others with their health problems. This industry cannot be considered as any other, because in some way it is above them all. Main task of pharmaceutical industry is to help people relieve their problems. Socialy responsible business means accepting and respecting all participants, in other words, satisfying main business goals, so that the needs of society and environment are taken into consideration. This kind of business creates the foundation for a secure future. Therefore there is need to raise awareness and act responsibly towards himself, towards their community and environment. By the beginning of writing this paper there is an awareness of the size and strength of pharmaceutical industry and how it is almost impossible for an „ordinary“ man to get through and figure out how works the whole pharmaceutical system and how they succeed in what they do. After an introduction follows methodology and then a chapter in which is the ethics described. A special chapter is dedicated to the ethics because the socially responsible business is one part of ethics. Afterwards follows the chapter socially responsible business where is clarified what is actually is and what are the benefits from it. The socially responsible business is followed by a chapter pharmaceutical industry to present to the readers the subject of the study. And finally comes ethics in pharmaceutical industry and also socially responsible business, also in pharmaceutical industry. The paper finishes with an analysis of the results of the survey under title – The presence of socially responsible business in pharmaceutical industry. The objective of a survey is to determine opinion of doctors and pharmacists about the level of development social responsibility in the industry and approach of representatives by selling the products of respective company of pharmaceutical industry.
Parallel keywords (Croatian)etika poslovna etika DOP farmaceutska industrija farmaceut liječnik
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:327356
CommitterGordana Kradijan