master's thesis
Google Adwords u online oglašavanju

Vedran Andrišić (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za marketing
Metadata
TitleGoogle Adwords u online oglašavanju
AuthorVedran Andrišić
Mentor(s)Mane Medić (thesis advisor)
Abstract
Online oglašavanje postalo je gotovo presudno u svakom poslovanju. Sve više tvrtki shvaća njegovu važnost, te se okreću u dodatna ulaganja ne bi li iskoristili sve prednosti koje im online oglašavanje kao takvo pruža. Ono što je svakako ključno je dobro razumijevanje razlike između online oglašavanja, te onog tradicionalnoga jer su one vrlo velike, kao i razumijevanje odnosa uloženog i dobivenog prilikom korištenja suvremenog online oglašavanja. Također, kako bi se sve prethodno navedeno moglo potkrijepiti rezultati korištenja online oglašavanja, točnije Google Adwords platforme, konkretno će se prikazati na stvarnim rezultatima kampanja koje su vodile jedne od najuspješnijih digitalnih agencija u Republici Hrvatskoj.
KeywordsAdwords online advertising costs management
Committee MembersMane Medić (committee chairperson)
Jerko Glavaš (committee member)
Boris Crnković (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Business Informatics
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-15
Parallel abstract (English)
Online advertising has become almost crucial to any business. More and more companies realize the importance of, and are turning to additional investments in order to take full advantage of their online advertising as such offers. What is certainly crucial to a good understanding of the differences between online advertising, and that traditional because they are very large, as well as understanding of the relationship of investment and gain when using modern online advertising. Also, to all the above could corroborate the results of the use of online advertising, specifically Google Adwords platform, specifically to show the actual results of the campaign conducted by one of the most successful digital agencies in Croatia.
Parallel keywords (Croatian)Adwords online oglašavanje troškovi poslovanje
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:440096
CommitterGordana Kradijan