undergraduate thesis
Primjena oglašavanja u osobnom marketingu

Dijana Jukić (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za marketing
Metadata
TitlePrimjena oglašavanja u osobnom marketingu
AuthorDijana Jukić
Mentor(s)Mane Medić (thesis advisor)
Abstract
Marketing je danas ključan preduvjet za ostvarivanje konkurentnosti na tržištu, ostvarivanje poslovnog uspjeha, širenja na tržištu te osiguravanja kontinuiranog toka poslovanja. Zbog toga je područje marketinga predmet interesa mnogih stručnjaka i predmet mnogih istraživanja u današnje vrijeme. Marketinški koncepti su vrlo usko vezani uz područje psihologije, pa se marketinška saznanja i modeli mogu primijeniti i na pojedince (individue), a ne samo na poduzeća. Okosnica marketinga je marketing miks: osmišljavanje marketinške strategije podrazumijeva osmišljavanje strategije miksa. Kod osobnog marketinga (osobnog oglašavanja) pojedinac nastoji izgraditi brand 'JA' koristeći se marketinškim znanjima. Pojedinac kod osobnog oglašavanja radi promociju samog sebe jednako kao što to čini poduzeće. Podrazumijeva se i postojanje motiva i cilja za aktivnosti osobnog oglašavanja, kojima se pojedinac ostvaruje u nekom njemu relevantnom području.
Keywordsmarketing strategies personal marketing
Committee MembersMane Medić (committee chairperson)
Blaženka Hadrović Zekić (committee member)
Josip Mesarić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeMarketing
Academic title abbreviationuniv. bacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-19
Parallel abstract (English)
Marketing today is key precondition for achieving concurrency on business market, achieving business success, expansion on the market and ensuring continuous flow of business activities. That’s why marketing became object of interest for many experts and object of many explorations nowadays. Marketing concepts are very closely linked to psychology as a science, so marketing findings and models can easily be applied to individuals and not exclusively to businesses. Prime element of marketing is marketing mix: planning marketing strategy refers to working on mix strategy. When talking about personal marketing (personal advertising) person tries to build ‘ME’ brand using marketing acknowledges. Investing effort in personal marketing he makes promotion of himself just like the business corporation do. This implies motive and goal presence for activities of personal marketing. The object of personal marketing is trying to achieve recognizable brand of himself in the domain which he finds relevant.
Parallel keywords (Croatian)marketinške strategije osobni marketing
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
NoteKljučne riječi izdvojio knjižničar
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:028795
CommitterGordana Kradijan