undergraduate thesis
Neuromarketing

Mislav Šljivac (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za marketing
Metadata
TitleNeuromarketing
AuthorMislav Šljivac
Mentor(s)Mane Medić (thesis advisor)
Abstract
Neuromarketing predstavlja znanstvenu disciplinu koja spaja najnovija otkrića sa polja neuroznanosti i implementira ju u marketing. Najčešće se koristi kao podloga istraživanju tržišta gdje veliku ulogu čini istraživanje ljudskog mozga na nesvjesnoj razini. Neuromarketing proučava potrošača i na koji način se on odnosi prema proizvodu. Osnovna ideja neuromarketinga je činjenica da rezultati dobiveni ovakvim metodama istraživanja daju veću vjerodostojnost i znanstvenu utemeljenost. Danas većina svjetskih kompanija koristi neke od neuromarketinških metoda istraživanja, a tome u prilog govore i brojne tvrtke specijalizirane za pružanje usluga istraživanja.
Keywordsneuromarketing neuroscience marketing research subconscious
Committee MembersMane Medić (committee chairperson)
Blaženka Hadrović Zekić (committee member)
Josip Mesarić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeMarketing
Academic title abbreviationuniv. bacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-19
Parallel abstract (English)
Neuromarketing presents scientific discipline which connects newest discoveries at the field of neuroscience and implement it in marketing. Commonly is using as base of marketing research where big role makes researching of human brain and it’s behaving on subconscious state. Neuromarketing study costumer and on which way is he behaving to product. Basic idea of neuromarketing is the fact that the results got on methods of researching gives more reliability and scientific base. Today most of the global corporations uses some of the neuromarketing method of research, and in that matter suggests numerous companies specialized for giving research service.
Parallel keywords (Croatian)neuromarketing neuroznanost istraživanje tržišta podsvijest
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:621990
CommitterGordana Kradijan