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undergraduate thesis
Primjena oglašavanja u marketingu ideja

Antonio Kursar (2016)
Metadata
TitlePrimjena oglašavanja u marketingu ideja
AuthorAntonio Kursar
Mentor(s)Mane Medić (thesis advisor)
Abstract
Naziv ovog završnog rada jest Primjena oglašavanja u marketingu ideja. Kroz predstavljeni rad postavljen je glavni cilj objasniti marketing ideja kao neovisnu granu marketinga te navedeni teorijski predložak upotpuniti oglašavačkim primjerima. Pisanjem rada na ovu temu pokušano je, jednu gotovo apstraktnu temu pojednostaviti, uzimajući u obzir dostupnu literaturu na hrvatskom i engleskom jeziku, a upotrebom interneta kao suvremenog izvora, primjerima dočarati mogućnosti koje ova grana marketinga posjeduje. Iako je ideja i ideologija mnoštvo, za glavnu vodilju u radu odabrana je ideja zaštite okoliša koja se u posljednje vrijeme provlači kroz raznovrsne odluke, te koja doživljava sve veću važnost među građanima svijeta.
KeywordsMarketing of ideas the idea of environmental protection
Committee MembersMane Medić (committee chairperson)
Blaženka Hadrović Zekić (committee member)
Josip Mesarić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeMarketing
Academic title abbreviationuniv. bacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-19
Parallel abstract (English)
The name of presented dissertation is Applied advertising of Marketing of ideas. Through presented dissertation main goal that has been settled is to determine Marketing of ideas as an independent field of marketing and to complete stated theoretical knowledge with advertising examples. While writing the dissertation, it was attempted to simplify, almost abstract, topic by taking into consideration the available literature on both Croatian and English language and with the usage of the internet, as modern source, to evoke with examples all the possibilities which this field of marketing possess. Although there are many ideas and ideologies, for the main one in this dissertation it is chosen to be the idea of environmentalist, which is lately trying to be a part of all kind of decisions and which is lately experiencing bigger importance among citizens of the World.
Parallel keywords (Croatian)marketing ideja ideja zaštite okoliša
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
NoteKljučne riječi izdvojio knjižničar
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:942142
CommitterGordana Kradijan