Access restricted to higher education institution's students and staff
undergraduate thesis
Novi trendovi u oglašavanju

Alen Nikolić (2016)
Metadata
TitleNovi trendovi u oglašavanju
AuthorAlen Nikolić
Mentor(s)Mane Medić (thesis advisor)
Abstract
Živimo u svijetu u kojemu postoji mnoštvo raznolikih proizvoda i usluga. Upravo zato različite tvrtke pokušavaju svoj proizvod ili uslugu istaknuti pred očima potrošača kako bi prodajom uspjeli ostvariti dobit. U tome im uvelike pomaže oglašavanje na različitim medijima, a u današnjem svijetu tehnologije postoje brojni načini oglašavanja poput Internet oglašavanja na društvenim mrežama, videooglašavanja, display oglašavanja, oglašavanja na tražilicama itd. Odabirom cilja oglašavanja, proračuna, strategije odabire se i odgovarajući način oglašavanja, te se pokušava utjecati na potrošačevu svijest i navesti ga na odabir baš njihovog proizvoda. Tehnologija svakodnevno napreduje te se očekuje i daljnji napredak i mogući novi načini oglašavanja i izdvajanja od konkurencije.
Keywordsadvertising on various media
Committee MembersMane Medić (committee chairperson)
Dražen Ćućić (committee member)
Blaženka Hadrović Zekić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeMarketing
Academic title abbreviationuniv. bacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-20
Parallel abstract (English)
We live in the world in which there are many different products and services. Therefore, different companies are trying to „highlight“ their product in front of the eyes of customers in order to achive sale profits. In doing so, they are getting help from advertising on different medias, and in today's world of technology there are a lot of different ways of advertising like Internet advertising, advertising on social networks, display advertising , advertising on search engines etc. By selecting goals of advertising, budget, and strategy of advertising we are also selecting appropriate way of advertising and trying to influence customer awareness to buy their product. Technology is advancing everyday and it is excepted to advance even more which would allow some new ways of advertising and differentiation from competitors.
Parallel keywords (Croatian)oglašavanje na različitim medijima
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
NoteKljučne riječi izdvojio knjižničar
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:887003
CommitterGordana Kradijan