Access restricted to higher education institution's students and staff
undergraduate thesis
Oglašavanje turističkih odredišta

Mateja Fauković (2016)
Metadata
TitleOglašavanje turističkih odredišta
AuthorMateja Fauković
Mentor(s)Mane Medić (thesis advisor)
Abstract
Za učinkovitu promotivnu aktivnost jedan od najvažnijih oblika promocije, uz odnose s javnošću, je oglašavanje kao jednosmjerna komunikacija između destinacije i potencijalnog potrošača. U Hrvatskoj promociju turizma obavlja sustav turističkih zajednica na lokalnoj, regionalnoj i nacionalnoj razini. Oglašavanje omogućuje slanje jednosmjerne poruke i informacija potencijalnom potrošaču bez straha od neplaniranih negativnih posljedica. Glavni čimbenik pri izboru turističkog odredišta je atraktivan i kvalitetan proizvod turističkog odredišta. Stoga, kroz promocijske aktivnosti, odnosno oglašavanja, nastoji se stvoriti i razvijati destinacijski brand. Danas destinacijski brand čini sve ono što podiže atraktivnost i prepoznatljivost proizvoda i usluga pojedinog turističkog odredišta i čini ga drugačijim od sličnih ponuda na tržištu.
Keywordsadvertising promotion tourist destination destination brand
Committee MembersMane Medić (committee chairperson)
Ivo Mijoč (committee member)
Sunčica Oberman Peterka (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeMarketing
Academic title abbreviationuniv. bacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-23
Parallel abstract (English)
For effective promotional activity, one of the most important form of promotion, along with public relations, is advertising as one-way communication between the destination and potential consumers. In Croatia, tourism promotion is performed by tourist boards on local, regional and national level. Advertising allows you to send one-way messages and information to potential consumers without fear of unintended negative consequences. The main factor in the choice of a tourist destination is attractive and high-quality product of tourist destination. Therefore, through promotional activities, such as advertising, we seek to create and develop a destination brand. Today destination brand is everything that raises attractiveness and recognition of product and services of tourist destination and makes it different from other offerings in the market.
Parallel keywords (Croatian)oglašavanje promocija turističko odredište destinacijski brand
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:232261
CommitterGordana Kradijan