This thesis explores marketing strategies for promotion, based on the example of Franck. Franck is the leading company in the coffee and tea industry based in Zagreb, and the business extends to other markets. Given the increasing competition on the market and the development of advertising and promotion methods, marketing promotion strategies are becoming one of the key factors for achieving a competitive advantage across the company. The aim of this paper is to analyse Franco's marketing activities and their impact on consumers, and their wishes, as well as to propose possibilities for improving these strategies in order to maximize the benefits of products. Communication with customers through promotional activities is a significant role for the company in order to better understand and meet consumers' needs there. The paper consists of a theoretical and practical part. The theoretical part provides an explanation of the concept of promotion strategy and its impact and importance, while the practical part contains examples of Franka's promotional activities on the market and their success. The paper used descriptions, classifications, analyses and inductive methods. The paper also conducted a survey on consumer attitudes and opinions, including their impressions on the quality and effectiveness of promotional campaigns, as well as their suggestions for possible improvements. This research enables Franck to better understand consumer needs and preferences and provides guidance for further advancement of marketing strategies.