Access restricted to higher education institution's students and staff
master's thesis
USING RFID TECHNOLOGY IN THE SUPPLY CHAIN OF A CLOTHING STORE

Alen Logara (2016)
Metadata
TitleUpotreba RFID tehnologije u opskrbnom lancu odjeće
AuthorAlen Logara
Mentor(s)Davor Dujak (thesis advisor)
Abstract
U današnjem suvremenom i modernom poslovanju ˝Radiofrekventna identifikacija˝ ili skraćeno (RFID) tehnologija predstavlja gotovo najučinkovitiju tehnologiju za identifikaciju ambalažiranih proizvoda i artikala koje je kao takve potrebno transportirati, skladištiti ili periodično popisivati. Smatra se i tendencija je, da se svaki upakirani proizvod u bliskoj budućnosti označi preko RFID mikročipa i njegove antene. RFID tehnologija funkcionira na principu da kada se RFID mikročip postavi na ambalažu odnosno artikl, on sadrži gotovo sve informacije važne proizvođaču i krajnjem korisniku. Iako je RFID-tehnologija poznata već više od pedesetak godina njezin pojačan razvoj primjetan je posljednjih godina, posebice na području trgovine i logistike. Navedeno se može opravdati promjenama koje se javljaju u opskrbnom lancu– prvenstveno znatno pojačanom ulogom trgovaca u odnosu na proizvođače. Kako je dosadašnja praksa pokazala, uvođenjem RFID tehnologije se uvelike olakšava i ubrzava proces poslovanja, što ujedno rezultira i povećanjem profita određenoga poduzeća. Kroz ovaj rad pokušati će se u osnovnim crtama na što razumljiviji način prikazati osnove funkcioniranja RFID tehnologije i što je još bitnije kako se reflektira njezina primjena u praksi poslovanja, sa posebnim naglaskom na primjenu ove metode unutar logistike te maloprodaje, odnosno u opskrbnom lancu trgovine s odjećom. U radu će biti predstavljeno nekoliko svjetskih brendova koje su vezani za trgovanje odjećom te kako im je RFID tehnologija pomogla u konkurentnosti odnosno u skraćivanju tokova. U radu ću i spomenuti jednu poznatu tvrtku (Tyco) koja se bavi izradom i implementacijom RFID tehnologije i koja je pomogla grupaciji INDITEX (Zara, Pull&Bear, Massimo Dutti, Berschka, Stradivarius; Oysho i dr.) da uvede u svoje poslovanje ovu vrlo značajnu tehnologiju.
Keywordsup-to-date business RFID technology supply chain of a clothing store
Parallel title (English)USING RFID TECHNOLOGY IN THE SUPPLY CHAIN OF A CLOTHING STORE
Committee MembersDavor Dujak (committee chairperson)
Domagoj Sajter (committee member)
Željko Požega (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-22
Parallel abstract (English)
In today's up-to-date and modern business „radio-frequency identification“, or RFID (for short) technology, represents almost the most efficient technology for identification of packed products and items which are to be transported, stored or periodically listed. It is thought and there is also a tendency that in the near future every packed product should be labeled with the RFID microchip and its antenna. RFID technology functions on the principle that when RFID microchip is placed on the packaging, i.e. on the product, it contains almost all information relevant for both the manufacturer and the end user. Although RFID technology is known for more than 50 years now, its significant development can be noticed in the last years, especially in the fields of trade and logistics. The aforesaid can be justified by the changes that emerge within the supply chain– primarily due to the stronger role of merchants in relation to manufacturers. The today's practice shows that introducing RFID technology made the business process easier and faster, which also results in profit increase of the particular company. This thesis will describe the basics of RFID technology in the most understandable manner and, more importantly, how RFID technology affects the business practice, with the emphasis on the usage of this method in logistics and retail business, i.e. in the supply chain of a clothing store. This thesis will present several world known brands in trading clothes and how RFID technology helped them to keep up with the competition, i.e. to reduce business flows. I will also mention one known company (Tyco) which produces and implements RFID technology and which helped INDITEX Group (Zara, Pull&Bear, Massimo Dutti, Berschka, Stadivarius; Oysho and others) to introduce this very important technology into its business operations.
Parallel keywords (Croatian)suvremeno poslovanje RFID tehnologija opskrbni lanac odjeće
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:852920
CommitterGordana Kradijan