Access restricted to higher education institution's students and staff
master's thesis
Proces donošenja odluke o kupovini

Manuela Radmanić (2016)
Metadata
TitleProces donošenja odluke o kupovini
AuthorManuela Radmanić
Mentor(s)Zdravko Tolušić (thesis advisor)
Abstract
Kada potrošači odlučuju kupovati proizvode, često temelje svoje odluke na onome što su naučili o tim proizvodima. Prema tome, važno je razumjeti kako ljudi općenito uče o proizvodima. Proces donošenja odluke o kupovini složen je proces koji se odvija u samoj osobi i na koje utječe velik broj elemenata. Ovaj rad trebao bi svakom pojedincu približiti elemente i razloge koji kod nas svih, u velikom postotku, utječu na odabir određenog proizvoda / usluge. U prvom dijelu rada prikazano je provedeno istraživanje ( anketa ) kako bismo pokušali ustanoviti na koji način ptrošači odabiru određenu marku, što na njih najviše utječe, jesu li, te koliko su vođeni emocijama, koliko su informacije te pozitivan feedback bitni prilikom donošenja odluke o kupovini. U teorijskom dijelu rada pobliže je opisan svaki element procesa donošenja odluke o kupovini. Cilj ovog rada je približiti i što bolje shvatiti na koji način pojedinac funkcionira i koji sve aspekti te elementi utječu na njega.
Keywordscustomers shopping decision making elements product selection information
Committee MembersZdravko Tolušić (committee chairperson)
Branko Matić (committee member)
Branimir Marković (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-23
Parallel abstract (English)
When customers decide to buy various products, most of the time they base their decisions solely about what they know about them. Therefore, it is important to understand how exactly people learn about products in general. The process of decision making when it comes to shopping is rather complex, it's different from individual to individual, and it's affected by various parameters. This paper should help each individual define reasons, which are in large margin responsible when it comes to shopping, as well as understand them. In the beginning of the paper there is a survey listed, so we could try and determine what are exact ways when it comes to brand selection, are they emotionally driven when shopping, and how is effect of positive feedback related to shopping decision making. In theoretical part of the paper, each element of decision making is more closely described. The goal of this paper is understand how each individual approaches shopping, and which elements are affecting him or her.
Parallel keywords (Croatian)potrošači donošenje odluke o kupovini elementi odabir proizvoda informacije
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:475011
CommitterGordana Kradijan