master's thesis
Video marketing trends

Marko Loina (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitleTrendovi u video marketingu
AuthorMarko Loina
Mentor(s)Davorin Turkalj (thesis advisor)
Abstract
Video je sastavni dio multimedije, te je jedan od najboljih medija za prenošenje informacija jer korisnicima pruža potpuno iskustvo slike i zvuka. Video se od samog početka koristio za zabavu ali i za prijenos informacija, razvojem tehnologije napreduje i tehnologija kreiranja i gledanja video sadržaja. U okviru ovog rada bit će opisana tehnologija izrade i reprodukcije videa kao i mogućnosti pohrane i prijenosa video sadržaja, novi trendovi u kreiranju videa i unutar video marketinga biti će pojašnjeni s tehničke i tehnološke strane. Kako se većina video sadržaja prenosi putem Internet mreže biti će pojašnjene najvažnije platforme za kreiranje i reprodukciju video sadržaja, utjecaj video platformi na oglašavanje i marketing kampanje povezane s video tehnologijom. Velika popularnost video platformi ne stvara mogućnost samo tvrtkama već i kreatorima videa; unutar rada biti će opisane nove mogućnosti kreiranja videa, inovacije u novim video formama. S ekonomske strane približit ćemo mogućnosti zarade stvaranjem i dijeljenjem video sadržaja koji smo sami kreirali, te kako na najbolji i najlakši način doći do zarade. Biti će opisano na koji način brandovi približavaju svoje proizvode potencijalnim korisnicima kroz približavanje životnim navikama korisnika brandova. Na tehnološki način pojasnit ćemo ulazak društvenih mreža u prostor kreiranja video sadržaja, mogućnosti video oglašavanja putem društvenih mreža te prednosti tog načina oglašavanja.
Keywordsvideo marketing trends video platforms social networks
Parallel title (English)Video marketing trends
Committee MembersDavorin Turkalj (committee chairperson)
Drago Ružić (committee member)
Antun Biloš (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness economy; specializations in: Business Informatics
Study specializationBusiness Informatics
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-22
Parallel abstract (English)
Video is an integral part of multimedia, it si one of best media for information broadcast because it give users full image and sound experience. From the very beginning video was used for entertainment but also for information broadcasting, with tehnological progress there is also progress in video making and video broadcasting. In this paper we will explain the tehnological aspect of video making and video playback, possibilities of video storaging and broadcasting, new trends in video making and video marketing will also be explained from tehnical and tehnological point of wiew. As the majority of video content transmitted on the internet the most important platforms for video production and broadcasting will be explained, the impact of video platforms on the advertising and marketing campaigns associated with video technology will be explained as well. In paper we will explain how the popularity of video platforms creates new possibilities for companies and video creators; we will talk about innovations and new forms in video creating. From economic point of view we will point out how creators can have financial gain form creating their own video content, monetization of videos will be explained too. We will explain how brands are getting closer to their customers by connecting their bran to the costumer lifestyle. From technological point of view we will explain how social networks are entering area of video creating, we will see new possibilities of advertising via video on social networks and benefits of this new approach to marketing.
Parallel keywords (Croatian)video trendovi u marketingu video platforme društvene mreţe
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:113732
CommitterGordana Kradijan