The aim of the graduate paper is to analyze and present the marketing strategy of the company "LEDO plus d.o.o.", to study the market and the factors responsible for their success. The company is engaged in the production and distribution of ice cream and frozen foods. In the theoretical part, the paper will define basic concepts of marketing, marketing mix and basic components of marketing strategy in order to determine the significant contribution of marketing strategy to the success of the company. This is followed by a situational analysis of secondary data using the methods of SWOT and PEST analysis, as well as competitor analysis, and the company's market segmentation strategy, target market, positioning and marketing mix were analyzed. Furthermore, a primary research in the form of an online questionnaire was conducted to examine consumer habits and preferences about the company and its products. The results indicate that the public perception of product and company quality is extremely positive and that they have built a strong brand with loyal consumers. Potential changes and improvements that can be implemented are also noted. Using creative promotional campaigns, continuous innovation of products and following trends, the company manages to maintain a competitive advantage in the market. Well-chosen marketing strategies of a company make a difference in relation to competitors and are responsible for success in the market, and each segment of the marketing mix meets all the conditions for success. Through a wide range of quality products, well-formed prices, a well-established and state-of-the-art distribution system and stunning promotional activities, the company secures its position as a market leader.