The theme of the work is closely related to the layout of the store itself and how it affects customers, their perception of the products and the stores they visit. In order to break down the term layout, it is necessary to define its basic forms and their advantages and disadvantages. Not every layout is a good choice for certain products, so the decision on this static and longstanding element must be carefully followed and decided on the basis of detailed information. No, besides the layout itself, consumer behavior is influenced by numerous other elements that are not directly related to it. The position of the articles themselves within the shelves affects the consumer's perception of the same, and in this way, consumers form an opinion about a certain product. So that in addition to the definition of the layout itself, layout elements, etc., it is necessary to define the factors that affect the allocation of space to each individual product within the store. All this leads to the conclusion of how customers behave inside stores. Numerous discoveries of these have been observed over a period of time and researched at certain intervals to lead to representative facts. Certain factors can change over time. The influence of the Internet is felt in almost all segments, and one of the most suitable is of course online business. Physical stores can influence impulsive shopping because customers are in direct contact with the goods, which is an advantage compared to online shopping. The conclusion of the previous allegations ware based on an independent investigation in which two drugstores, dm and BIPA, participated. This type of primary data can show the influence of the mentioned factors in practice. Consequently, the fact that these two stores have a different business policy and a different perception of customers about the products they have in their daily offer, lead to results that show the advantages and disadvantages of their business. The state of affairs now opens up the possibility of adjustments later to provide customers with a better level of service.