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professional thesis
Istraživanje marketinga javnih i privatnih kazališta u Republici Hrvatskoj
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2022. urn:nbn:hr:145:214797
Gajski, Matea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Gajski, M. (2022). Istraživanje marketinga javnih i privatnih kazališta u Republici Hrvatskoj : Završni rad (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:214797

Gajski, Matea. "Istraživanje marketinga javnih i privatnih kazališta u Republici Hrvatskoj : Završni rad." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:214797

Gajski, Matea. "Istraživanje marketinga javnih i privatnih kazališta u Republici Hrvatskoj : Završni rad." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:214797

Gajski, M. (2022). 'Istraživanje marketinga javnih i privatnih kazališta u Republici Hrvatskoj : Završni rad', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:214797

Gajski M. Istraživanje marketinga javnih i privatnih kazališta u Republici Hrvatskoj : Završni rad [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:214797

M. Gajski, "Istraživanje marketinga javnih i privatnih kazališta u Republici Hrvatskoj : Završni rad", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:214797

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Metadata
TitleIstraživanje marketinga javnih i privatnih kazališta u Republici Hrvatskoj : Završni rad
Title (english)RESEARCH ON MARKETING OF PUBLIC AND PRIVATE THEATERS IN THE REPUBLIC OF CROATIA : Final paper
AuthorMatea Gajski
MentorMirna Leko-Šimić (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberMirna Leko-Šimić (član povjerenstva)
Committee memberAna Pap Vorkapić (član povjerenstva)
MBZ: 344276
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2022-09-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing je skup poslovnih aktivnosti usmjeren na zadovoljavanje potreba i želja putem procesa razmjene, a marketing u kulturi predstavlja poslovnu koncepciju kulturne ustanove kojoj je cilj zadovoljiti potrebe korisnika svojim proizvodima kulture. Marketinški miks sastoji se od sedam elementa i zato je često poznat i pod nazivom 7P od početnih slova engleskih riječi – proizvod (product), cijena (price), distribucija (place), promocija (promotion), ljudi (people), proces (process) i fizičko okruženje (physical environment). Kazališta su ustanove koje javno izvode dramska, operna, operetna, baletna, lutkarska i druga scenska djela. Javna kazališta mogu biti nacionalna, županijska, gradska ili općinska. Privatnim kazalištima upravlja ravnatelj, a mogu biti u vlasništvu pravnih i fizičkih osoba te se mogu osnovati kao ustanove, trgovačka društva ili umjetničke organizacije. HNK Ivana pl. Zajca Rijeka nalazi se u Rijeci i nacionalno je kazalište s dugom tradicijom. Teatar EXIT je privatno kazalište koje se nalazi u Zagrebu. Anketno istraživanje koje je provedeno na 163 ispitanika pokazalo je da većina ispitanika razlikuje javna i privatna kazališta. Ispitanici misle da privatna kazališta ulažu u marketing više od javnih, a novim kanalima komunikacije smatraju YouTube, Instagram i Tik Tok.
Abstract (english)
Marketing is a set of business activities focused on satisfying needs and desires through the exchange process, and marketing in culture is a business concept of a cultural institution whose goal is to meet the needs of users with their cultural products. The marketing mix consists of seven elements and is therefore often known as 7P from the initial letters of English words - product, price, distribution, promotion, people, process and physical environment/evidence. Theatres are institutions that perform drama, opera, operetta, ballet, puppetry and other stage performances in public. Public theaters can be national, county, city or municipal. Private theatres are managed by a director and can be owned by public or private persons and can be founded as institutions, companies or art organizations. HNK Ivana pl. Zajc Rijeka is located in Rijeka and is a national theatre with a long tradition.On the contrary, Theatre EXIT is a private theatre located in Zagreb. A survey conducted on a sample of 163 respondents showed that most of them knew the difference between public and private theatres. Respondents believe that private theaters are invest more in marketing, and the best forms of advertising is communication on social network YouTube, Instagram and TikTok.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:214797
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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RepositoryEFOS REPOSITORY
Created on2022-12-22 11:18:20