master's thesis
POTENTIALS OF MODERN MOBILE TECHNOLOGIES IN THE FASHION INDUSTRY

Lucija Rončević (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitlePotencijali suvremenih mobilnih tehnologija u modnoj industriji
AuthorLucija Rončević
Mentor(s)Drago Ružić (thesis advisor)
Abstract
Diplomski rad „Potencijali suvremenih mobilnih tehnologija u modnoj industriji“ nastoji prikazati potencijale mobilnih tehnologija kroz primjenu mobilnih aplikacija High street brandova, kao i prednosti jedinstvenog korisničkog računa. Rad se sastoji od osam cjelina: uvod, metodologija rada, marketing, e-marketing, mobilni marketing, mobilna aplikacija, potencijali suvremenih mobilnih tehnologija u modnoj industriji, rezultati i zaključak, respektivno. Prvi dio diplomskog rada je teorijski, odnosno sadrži pojašnjenja pojmova vezanih uz nastavak rada. Potom slijede potencijali mobilnih tehnologija na područuju modne industrije, prikazani na primjerima modnih brandova Topshop, Zara i Polyvore, odnosno u vidu virtualnog ormara, mobilne aplikacije te jedinstvenog korisničkog računa. Proveden je i dubinski intervju, dok su rezultati istog prikazani u nastavku rada, kako bi se preispitale pretpostavke vezane uz navedene prijedloge. Zaključak, kao posljednje poglavlje, predstavlja poveznicu između rezultata istraživanja i navedenih pretpostavki, odnosno srž rada. Na kraju je navedena literatura korištena u svrhu izrade rada, kao i popis slika te popis tablica.
Keywordse-marketing mobile marketing mobile application fashion industry
Parallel title (English)POTENTIALS OF MODERN MOBILE TECHNOLOGIES IN THE FASHION INDUSTRY
Committee MembersDrago Ružić (committee chairperson)
Antun Biloš (committee member)
Mirna Leko Šimić (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-29
Parallel abstract (English)
Master's (graduate) thesis „Potentials of modern mobile technologies in the fashion industry” seeks to represent the potentials of mobile technologies through the usage of mobile applications of high street brands, as well as the advantages of a unique user account. The thesis consists of eight parts: introduction, methodology, marketing, e-marketing, mobile marketing, mobile application, potentials of modern mobile technologies in the fashion industry, results, and conclusion. The first part is theoretical; it consists of the explanations of terms used in the rest of the thesis. After that, the thesis introduces the potentials of modern mobile technologies in the field of fashion industry, exemplified by different fashion brands, such as Topshop, Zara and Polyvore. Moreover, it is represented in terms of virtual wardrobe, mobile application and a unique user account. In-depth interview was also conducted, and the results are presented in the rest of the thesis in order to revise the hypotheses related to the above mentioned suggestions. As the last part, the conclusion represents a connection between the results of research and mentioned hypotheses, or in other words – the core of this thesis. In the end, there is a list of literature cited, as well as a list of pictures and tables.
Parallel keywords (Croatian)e-marketing mobilni marketing mobilna aplikacija modna industrija
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:845511
CommitterGordana Kradijan