master's thesis
Hotelijerska primjena E-poslovanja u Republici Hrvatskoj

Katarina Karaula (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za marketing
Metadata
TitleHotelijerska primjena E-poslovanja u Republici Hrvatskoj
AuthorKatarina Karaula
Mentor(s)Antun Biloš (thesis advisor)
Abstract
Za uspješno poslovanje danas je vrlo važno koristiti elektroničko poslovanje. Praćenje tehnologije modernih poslovnih rješenja menadžerima pruža prave izazove te ih zadužuje za stalno usavršavanje i stjecanje novih znanja. U svome razvoju informacijsko – komunikacijska tehnologija utjecala je i na turistički sektor. Korištenje računalnih programa u turizmu i hotelijerstvu donijelo je veliku prekretnicu u taj poslovni svijet. Program automatske obrade podataka ERP informacijski sustav se najčešće koristi za informatizaciju hotelske nabave. Informatizacija odjela hrane i pića koristi gastro informatički sustav koji se pokazao vrlo uspješan jer omogućuje znatne uštede i pozitivno poslovanje kuhinje u hotelima. Sa sigurnošću se može reći da internet polako zamjenjuje tradicionalne načine poslovanja. Jedna od mogućnosti koje nudi internet u pogledu trendova u turističkom sektoru su Googleovi servisi, društvene mreže, izravnu komunikaciju putem e-pošte, mobilnih aplikacija i slično.
Keywordse-business hotels tourism internet management
Committee MembersAntun Biloš (committee chairperson)
Davorin Turkalj (committee member)
Mane Medić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-29
Parallel abstract (English)
For running a successful business today, it is very important to use e-business. Monitoring the technology of modern business solutions poses real challenges to managers which are entrusted to continuous improvement and acquisition of new knowledge. In its development, the information-communication technology has affected the tourism sector. The usage of computer programs in tourism and hotel industry reached a major milestone in the business world. For successful operation, every hotel should have computerized it¬'s business functions to help achieve a good business success. Automated data processing ERP information system is most commonly used for computerization of hotel procurement. Computerization of the department of food and drinks used gastro information system that has proven to be very successful because it allows significant savings and the viability of kitchens in hotels. With confidence we can say that the Internet is slowly replacing the traditional ways of doing business. One of the possibilities offered by the Internet in terms of trends in the tourism sector are Google services, social networks, direct communication via e-mail, mobile applications and the like.
Parallel keywords (Croatian)elektroničko poslovanje hoteli turizam internet menadžment
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:606938
CommitterGordana Kradijan