master's thesis
MOBILE BANKING

Ivana Mihaljević (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za marketing
Metadata
TitleMobilno bankarstvo
AuthorIvana Mihaljević
Mentor(s)Drago Ružić (thesis advisor)
Abstract
Bankarsko je poslovanje posljednje desetljeće doživjelo preokret. Plaćanje računa putem mobilnog uređaja prije deset godina bilo je nezamislivo. Globalizacija, informatička revolucija, povećanje konkurencije, promjene u poslovanju i brojni drugi faktori utjecali su na bankarstvo. Klasično bankarstvo zamijenjeno je elektroničkim bankarstvom. Cilj elektroničkog bankarstva bilo je uspostavljanje boljeg odnosa između klijenta i banke i to na način da klijenti ne moraju dolaziti u banku zbog jednostavnih bankarskih poslova. Mobilna se tehnologija razvija te je Internet dostupan bilo kada i bilo gdje. Logičan je slijed mobilno bankarstvo. Predmet istraživanja u ovom je radu mobilno bankarstvo koje je dio elektroničkog bankarstva. Danas nema banke koja ne nudi uslugu internet ili mobilnog bankarstva. Svi bankarski poslovi koji su se obavljali iz kuće klijenata putem interneta prebacili su se na mobilne uređaje. Ovom su uslugom banke prikupile više klijenata i povećala se konkurencija među samim bankama. Mobilno bankarstvo uštedjelo je novac i vrijeme korisnicima te im je osiguralo privatnost. Putem mobilnog bankarstva danas možemo sve. Osim prebacivanja novca, plaćanja računa mogu se podizati i krediti. U radu ćemo prikazati aplikaciju Privredne banke Zagreb, Adikko, te m-PBZ.
Keywordsmobile banking mobile banking services
Parallel title (English)MOBILE BANKING
Committee MembersDrago Ružić (committee chairperson)
Davorin Turkalj (committee member)
Mane Medić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Finance
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-27
Parallel abstract (English)
Banking operations has seen a reversal through the last decade. Payment of bills via mobile phone was unthinkable ten years ago. Globalization, IT revolution, increased competition, changes in business and many other factors affected the banking. Classic banking has been replaced by the electronic banking. The goal of the electronic banking was the establishment of a better relationship between the client and the bank in a way that client do not have to come to the bank due to simple banking operations. Mobile technology is evolving, and the Internet is available anytime and anywhere. The logical sequence is mobile banking. The subject of this work is mobile banking, which is part of the electronic banking. There is no bank that does not offer internet or mobile banking service today. All banking transactions that clients were conducting from home via the Internet switched to mobile devices. Banks collected more clients and increased competition between them by this service. Mobile banking saves time and money and ensures the privacy of users. We can do anything through mobile banking today. In addition to money transfers, bill payments, there can also be raised loans. In this work, we will show the application of Privredna banka Zagreb, m-PBZ.
Parallel keywords (Croatian)mobilno bankarstvo mobilni uređaji bankarske usluge
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:857831
CommitterGordana Kradijan