When all the requirements of individuals and travel agencies in all segments of equestrian tourism are taken into account, a continuous growth of interest can be noted, which confirms the justification for constant investment in its further development. This phenomenon is observed within the framework of the international tourist trend of demand for equestrian tourism activities as main activities during, but also outside holidays. The profiles and needs of equestrian tourists are changing. One of the peculiarities of equestrian tourism is that everyone can participate. Since there are various forms of equestrian tourism, it itself has numerous directions for development. Due to the size of rural areas at European level, equestrian tourism has a strong potential. At EU level, rural areas make up 93% of the territory. Poorer regions, such as Slavonia, which are of less tourist value and seem less attractive to tourists, often have good preconditions for the development of ecotourism and agritourism, industries that are becoming increasingly important, and which are at the same time areas in which physical activities can be developed. These industries give an advantage to these areas in the form of equestrian tourism and recreational activities. The tourist offer of active holidays on agritourism farms surrounded by nature, local traditional cuisine with organic food, and horseback riding is becoming increasingly interesting in continental tourism. Sustainable development can be described as maintaining a delicate balance between the human need to improve the lifestyle and the sense of well-being on the one hand, and the preservation of natural resources and ecosystems which we, but also the future generations depend on, on the other hand. Equestrian tourism embodies all the components of sustainable development.