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master's thesis
ONLINE PR
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2021. urn:nbn:hr:145:254170
Kokorić, Dražen
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Kokorić, D. (2021). ONLINE PR : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:254170

Kokorić, Dražen. "ONLINE PR : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:254170

Kokorić, Dražen. "ONLINE PR : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:254170

Kokorić, D. (2021). 'ONLINE PR : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:254170

Kokorić D. ONLINE PR : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:254170

D. Kokorić, "ONLINE PR : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:254170

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Metadata
TitleONLINE PR : Diplomski rad
Title (english)ONLINE PR : Graduate paper
AuthorDražen Kokorić
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog diplomskog rada je istraživanje i upoznavanje Online PR-a i odnosa s javnošću putem interneta. Kao što je poznato, pojavljivanjem interneta, došlo je do dvosmjerne komunikacije između organizacija i njene javnosti. Uz pomoć brzog, jednostavnog i trenutnog pristupa informacijama, internet je omogućio jedinstven utjecaj na način kojim se provode odnosi s javnošću te izrastao u vrlo snažan komunikacijski medij koji profesionalci iz odnosa s javnošću jednostavno ne smiju ignorirati. U diplomskom radu će se upoznati odnos PR-a i marketinga, PR-a i reklamiranja te PR-a i Online PR-a. Nadalje, detaljno se istražuje Online PR kao i Alati i savjeti za provođenje Online PR-a. Upoznati će se međuodnos marketinga i odnosa s javnošću kao i primjeri iz prakse, dobre i loše strane reklamiranja te prednosti i mane PR-a kao i prednosti Online PR-a naspram tradicionalnog PR-a. Detaljnije će se upoznati upravljanje imidžom, odnosi s medijima, upravljanje ljudskim resursima kao i management kriznih situacija. Od alata i savjeta za provođenje Online PR-a upoznati ćemo elektroničke novosti i forume, newsletter, blog, website te newroom.
Abstract (english)
The aim of this thesis is to research and get to know Online PR and public relations via the Internet. As is well known, with the advent of the internet, there has been a two-way communication between the organization and its public. With the help of fast, easy and instant access to information, the Internet has provided a unique impact on the way public relations is conducted and has grown into a very powerful communication medium that public relations professionals simply must not ignore. The thesis will introduce the relationship between PR and marketing, PR and advertising, and PR and Online PR. Furthermore, Online PR is researched in detail as well as Tools and Tips for Conducting Online PR. The relationship between marketing and public relations will be introduced, as well as examples from practice, the good and bad sides of advertising, and the advantages and disadvantages of PR, as well as the advantages of Online PR over traditional PR. Image management, media relations, human resources management as well as crisis management will be introduced in more detail. From the tools and tips for conducting Online PR, we will get to know electronic news and forums, newsletter, blog, website and newroom.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:254170
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2022-05-09 12:36:49