The topic of this thesis is intercultural communication. The aim of this thesis is to show that there are differences in communication between European and non-European countries. Knowledge of different cultures is extremely important nowadays, especially in the business world. The thesis will show in more detail how different cultures communicate and will list all the similarities and differences between them. At the very beginning, communication and culture will be defined and their close connection will be shown. The concept of globalization will also be defined and its importance in intercultural communication will be stated. Globalization has connected the countries of the world and facilitated communication in terms of sending and receiving messages. Thanks to globalization, people are able to do business with all countries of the world. In order for this process to be as successful as possible, it is necessary to know other countries and their culture, their way of communication, their business etiquette, non-verbal communication, etc. The existence of different cultures allows existence of intercultural communication. Everyone should strive to become intercultural speakers and interculturally competent persons. The stated concepts and how to become it will be treated in the thesis. This thesis will present some of the main differences between cultures and will focus on the communication process itself, the participants in that communication, and the obstacles they may encounter. The examples of the three selected countries will show their cultural differences. Their cultures, customs, way of doing business and business etiquette will be compared. Selected countries are Sweden, Russia and Japan.