Digital marketing, within it mobile and influencer marketing, have recorded a rapid growth, especially in the last few years with the rise of various social media and the possibility of advertising on them. Numerous marketing experts deal with this interesting topic, therefore, the purpose and goal of this paper is to point out the importance and benefits that advertising strategy of influencers has. Also, which mobile channels influencers use to launch their marketing messages in the online environment and the possibilities of using this strategy in brand advertisement. The paper consists two key parts. In the first part, the theoretical basis of advertising, mobile marketing and influencer marketing is discussed. Also, well-known Croatian influencers and famous brands that use influencer marketing were analyzed, while mobile channels that influencers use to get their marketing messages to followers were explained. The advantages and disadvantages of influencer marketing were discussed, as well as the problems that marketing experts are facing. In the second part of the paper, a research was conducted and analyzed were the results of the use of social media, influencer followers and how much influence they have on their shopping habits. Given that the ultimate goal of any good marketing communication strategy is to achieve conversion, i.e. sales, the research focused on sales opportunities advertising through Influencer strategy. Although this form of advertising has proven to be successful and there was assessed high level of satisfaction with such products, the problem is that social media users do not trust influencers. In the future, it's imperative to have a greater transparency of influencers and brands in this form of advertisement because it's the only way to increase the trust of followers and the credibility of their product reviews, which, of course, most followers will benefit from and thus, the brands that cooperate with influencers. The paper is recommended to everyone who follows the growth and development of advertising through influencer strategies in mobile environment, because only by knowing the connection between influencers, brands and followers, the consumer habits can be influenced and persuaded.