The graduate thesis presents the models of online retailing, it's advantages and disadvantages, and the process of carrying out logistics activities when introducing new products to the market. The aim is to describe the implementation of demand forecasting and planning in the design of the distribution network, which results in the efficient operation of the online store, but also the risks that the business entity encounters when entering a new market. When introducing products to a new market, it is necessary to carry out the process of regrouping, storage, ordering, transport and delivery. The above elements are closely related and the success of the business depends on them. The use of online commerce is growing not only in the world but also in Croatia, and it's growth has been contributed by the countries information literacy and technological advancement. For the purposes of graduate paper it has been used primary research method, a survey was conducted which the main objective of which was to find out whether there is a need for the introduction of an online store of the Lidl business entity and what conditions are important for respondents when buying from an online store. The results of the research show whether there is a need for the respondents to introduce this form of trade, how often they shop, what form of payment they prefer and what type of delivery. The drawback that is evident in the research findings is that there are still a large number of people in the market who never use online shopping. The sample on which the research was conducted is reasonably satisfied with the service of the online shop, while they state that the speed and price of delivery and the quality of the product are the most important factors when buying online.