Tourism is a very important part of the Republic of Croatia, each form of tourism is specific and has its own characteristics. Rural tourism is oriented to nature, cultural benefits, various activities, gastronomy and many other specifics that a particular rural place provides. Baranja as a rural destination has a great potential because it is vegetatively favorable, so it has a predisposition to be recognized by the vast majority as an ideal holiday destination, it just needs a good management staff. The paper is divided into nine sections that are closely related. The first part of the paper includes an introduction where the current situation in tourism and the emphasis on rural tourism and Baranja tourism were discussed in general. Most of the paper is oriented on the theoretical basis and previous research, where the potential tourist of the Republic of Croatia was investigated, and later the paper explored the riches of Baranja and the current situation in terms of the connection of marketing with Baranja. Also, the paper describes and explains the results of a survey conducted through a questionnaire with the aim of obtaining information on whether people are sufficiently informed about the benefits that Baranja provides and in what circumstances they would decide to visit. In the last parts of the paper (within the discussion and conclusion), everything that was dealt with in the paper was touched upon, so that the advantages and disadvantages of rural tourism and the possible direction of improving the quality of service for every potential tourist were highlighted.