master's thesis
Proces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion

Ivan Jurlina (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za ekonom. i managem. gosp. subjekata
Metadata
TitleProces poslovnog planiranja pri pokretanju poslovnog pothvata na primjeru web aplikacije Pippion
AuthorIvan Jurlina
Mentor(s)Sunčica Oberman Peterka (thesis advisor)
Abstract
Cilj ovog rada je obuhvatiti početne korake pokretanja poslovnog pothvata, prepoznavanje prilike na tržištu, te njihov razvoj u poslovni plan na temelju praktičnog primjera. Rad se sastoji od dva dijela, teorijskog i praktičnog. Prvi dio se bavi problematikom poslovne ideje i prilike, njihovim osnovnim razlikama, metodologijom prepoznavanja prilika u okruženju, te pisanje i razrada poslovnog plana. Drugi dio obuhvaća implementiranje naučenog kroz pisanje poslovnog plana za konkretni poslovni pothvat – web aplikaciju Pippion. U poslovnom planu je napravljena analiza poslovanja, analiza industrije, operativni plan, marketing strategija te financijski plan.
Keywordsbusiness venture opportunity idea business plan pigeonry Pippion
Committee MembersSunčica Oberman Peterka (committee chairperson)
Julia Perić (committee member)
Aleksandar Erceg (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za ekonom. i managem. gosp. subjekata
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Business Informatics
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness economy; specializations in: Business Informatics
Study specializationBusiness Informatics
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-30
Parallel abstract (English)
Goal of this paper is to cover stepping stones for starting a new business from recognizing opportunities to development of successful business plans. All the points will be covered through practical example of business plan. Paper is divided in two essential parts, theory and practice. First part is dealing theory of business ideas, business opportunities and their differences. Methodology of recognizing business opportunities and development of business plan are main discussion points in this section. Second part of the paper covers theory implementation on practical example of business plan. All the discussed points are proven through business plan for web application Pippion and it covers business analysis, industry analysis, and plan of operations, marketing strategy and financial plan.
Parallel keywords (Croatian)poslovni pothvat prilika ideja poslovni plan golubarstvo Pippion
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:772733
CommitterGordana Kradijan