The importance of entrepreneurship in the 21st century is more obvious than ever before and is the subject of debate at all levels. As the culture of entrepreneurship grows, the field of entrepreneurship is increasingly being studied. The purpose of studying entrepreneurship and entrepreneurs is to understand the entrepreneurial way of thinking and acting, and it can be recognized with the help of specific characteristics. In particular, Green (2015) has formed a model, which makes it possible to identify business opportunities and turn them into a successful business venture. Green's model is based on a canvas consisting of 9 elements, and they are: entrepreneurial characteristics, entrepreneurial motivation, entrepreneurial behavior, state of the industry, industrial structure, macroeconomic change, competition, value innovation and opportunity identification. This final paper focuses on the study of entrepreneurial traits / skills, entrepreneurial motivation and entrepreneurial behavior. Entrepreneurial motivation shows how motivated a person is to engage in entrepreneurship. Efficiency, self-confidence and cognitive motivation, as well as readiness for uncertainty are determinants of entrepreneurial motivation. Entrepreneurial behavior is determined by the expectations and goals of the entrepreneur. Entrepreneurial behavior is based on the decision to become an entrepreneur, which may precede the perception of a business opportunity or by perceiving a business opportunity, such behavior continues by working to create an environment that will transform the business opportunity into an entrepreneurial venture and result in opening a business. Entrepreneurial characteristics and skills can be defined as a special group of competencies possessed by successful entrepreneurs. The paper analyzes the entrepreneurial motivation, entrepreneurial skills and entrepreneurial behavior of the owners of the company "Olimp".