master's thesis
Izrada poslovnog plana na primjeru "Eko centra Zlatna Greda"

Matej Marušić (2016)
Sveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Katedra za ekonom. i managem. gosp. subjekata
Metadata
TitleIzrada poslovnog plana na primjeru "Eko centra Zlatna Greda"
AuthorMatej Marušić
Mentor(s)Sunčica Oberman Peterka (thesis advisor)
Abstract
Ovim diplomskim radom će se postaviti teoretski okvir za pisanje poslovnog plana te pokretanje poslovnog pothvata. Obraditi će se razvojne faze koje prethode poslovnom pothvatu - od generiranja i prepoznavanja ideje, pa do samog pokretanja poslovnog pothvata. Iako će sve faze biti obrađene, najveća pažnja će se posvetiti fazi pisanja poslovnog plana. Praktični dio rada će sadržavati primjer poslovnog plana izrađenog za potrebe poslovanja ugostiteljskih objekata u sklopu „Eko centra Zlatna Greda“. Cilj rada je da se na praktičnom primjeru prikaže važnost objektivnog i kritičkog sagledavanja poslovnog pothvata te da se ispita održivost ovog pothvata, koji za sada predstavlja uzoran primjer s područja socijalnog poduzetništva u Hrvatskoj.
Keywordsentrepreneurship business plan initiation of business venture social entrepreneurship
Committee MembersSunčica Oberman Peterka (committee chairperson)
Aleksandar Erceg (committee member)
Julia Perić (committee member)
GranterSveučilište Josipa Jurja Strossmayera u Osijeku
Ekonomski fakultet u Osijeku
Lower level organizational unitsKatedra za ekonom. i managem. gosp. subjekata
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness economy; specializations in: Business Informatics
Study specializationBusiness Informatics
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-28
Parallel abstract (English)
This masters thesis will set the theoretical framework for writing of a business plan and initiation of a business venture. Development phases which are preceding business venture will be analyzed - from generation and recognition of ideas to the initiation of the business venture. While the all phases will be analysed, the greatest attention will be dedicated to the business plan preparation. Practical part of thesis will include an example of a business plan drawn up for the purpose of catering facilities under the "Eko Centar Zlatna Greda". The aim of thesis is to take on a practical example to show the importance of objective and critical appraisal of the business venture and examine the viability of this venture, which for now represents a exemplary model in the field of social entrepreneurship in Croatia.
Parallel keywords (Croatian)poduzetništvo poslovni plan pokretanje poslovnog pothvata socijalno poduzetništvo
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:882838
CommitterGordana Kradijan