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master's thesis
Marketinški plan poslovnog subjekta EDukOS - Centar znanja d.o.o.
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. urn:nbn:hr:145:446052
Đukić, Valentina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Đukić, V. (2020). Marketinški plan poslovnog subjekta EDukOS - Centar znanja d.o.o. : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:446052

Đukić, Valentina. "Marketinški plan poslovnog subjekta EDukOS - Centar znanja d.o.o. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:446052

Đukić, Valentina. "Marketinški plan poslovnog subjekta EDukOS - Centar znanja d.o.o. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:446052

Đukić, V. (2020). 'Marketinški plan poslovnog subjekta EDukOS - Centar znanja d.o.o. : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 08 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:446052

Đukić V. Marketinški plan poslovnog subjekta EDukOS - Centar znanja d.o.o. : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:145:446052

V. Đukić, "Marketinški plan poslovnog subjekta EDukOS - Centar znanja d.o.o. : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:446052

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Metadata
TitleMarketinški plan poslovnog subjekta EDukOS - Centar znanja d.o.o. : Diplomski rad
Title (english)Marketing plan of the EDukOS – Centar znanja d.o.o. : Graduate paper
AuthorValentina Đukić
MentorHelena Štimac (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberAna Pap (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketinški plan jedan je od najvažnijih dokumenata svakog poduzeća koji doprinosi ostvarenju ciljeva i ostvarenju dobiti. Marketinški plan pomaže poduzeću u definiranju ciljeva koje želi postići, planiranju troškova, implementaciji marketinških aktivnosti te kontroli izvršenih zadataka. Svaki poslovni subjekt koji ima detaljan marketinški plan je u prednosti nad onim poslovnim subjektom koji marketinški plan nema. U svakom marketinškom planu treba biti opisana misija poslovanja, analiza unutarnjeg i vanjskog okruženja poslovnog subjekta, ciljevi koji se planiraju ostvariti, marketinške strategije i taktike kojima će se ostvariti postavljeni ciljevi i planirani troškovnik. Kako bi marketinški plan bio koristan, potrebno je paziti na implementaciju marketinških aktivnosti te provoditi redovno marketinšku kontrolu kako bi poslovni subjekt mogao usporediti planirano i ostvareno. U ovom diplomskom radu obraditi će se marketinški plan EDukOS – Centra znanja d.o.o. iz Osijeka čija je misija postati vodeći centar znanja u Slavoniji i Baranji. Provedeno je primarno istraživanje na temelju kojeg su se postavili ciljevi koji se žele ostvariti, analiziralo se marketinško okruženje, definirale strategije i taktike te procijenili troškovi za planirane aktivnosti u razdoblju od rujna 2020. do rujna 2021. godine.
Abstract (english)
The marketing plan is one of the most important documents of all companies that have contributed to achieving goals and making profits. The marketing plan helps the company in defining the goals it wants to achieve, the costs that will occur, the implementation of marketing activities and the controlled execution of tasks. Any company that has a detailed marketing plan has an advantage over one company that does not have a marketing plan. Each marketing plan should describe the business mission, analysis of the internal and external environment of the business entity, the goals they plan to achieve, market strategies and tactics that will be achieved and the planned cost estimate. In order for a marketing plan to be useful, it is necessary to pay attention to the implementation of marketing activities in order to run a regular market, and so that the business entity can compare planned and achieved. This graduate thesis will explain the marketing plan of EDukOS - Knowledge Center from Osijek whose mission is to become the leading knowledge center in Slavonia and Baranja. A primary research has been conducted to help set goals, the marketing environment will be analyzed, strategies and tactics will be defined, and the costs for the planned activities in the period from September 2020 to September 2021 will be estimated
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:446052
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2021-01-26 10:26:08