Franchise is a form of business in which a franchiser (the business owner) allows another person, a franchisee, to use his/her business plan or brand. The franchisee agrees to abide by the conditions agreed upon in a franchise agreement. Entering the market as a franchisee has numerous advantages in comparison with starting one’s own business. The most significant ones are: doing business according to an existing, successful concept which is approved by the franchiser and other franchisees, and doing business as part of an established brand with adequate initial training and support provided by the franchiser. This way of doing business reduces the risk of business failure and is safe, since it avoids numerous threats that a start-up owner frequently faces. Buying a franchise is a complex process, which consists of preparation for the purchase through setting personal priorities, selecting a franchise, analyzing the franchiser's references and potential for success of the chosen franchise on a location where the franchisee plans to conduct business. Before buying a franchise, the franchisee should set up the initial meeting with the franchiser, examine the franchise agreement, explore the financial possibilities to buy a franchise and define the business exit strategy. The entire process should be carried out in a serious and professional manner, since the process of entering the market as a franchisee is not the ideal way of doing business, and it also has certain negative aspects which need to be identified and discussed with the franchiser before signing the contract. It is equally important that the franchisee be sure that he/she can follow the rules of this kind of business and that they match his/her character, in order to ensure efficient communication between the franchiser and franchisee